Client Surveys: The Secret Ingredient for any Successful Agency Partnership

Client satisfaction is an essential ingredient for a successful partnership between a marketing agency and the businesses they serve. Whether it’s creating a website or driving your lead generation and brand awareness campaigns, marketing agencies exist to help your business achieve more than you could on your own.
At Green Apple, we firmly believe that if our clients aren’t benefiting from our partnership, we want to know. This is where client surveys have become an essential tool for creating successful partnerships with clients.

Over the years, we’ve helped our clients to build customer surveys that produce the highest return on investment. Recently, we’ve decided to integrate that approach into our own workflow. In this post, we wanted to outline a few specific ways that client surveys align with our values as an agency and why we see them as an opportunity to continually learn, grow, and improve to serve others more effectively. 

4 Ways Client Surveys Help Marketing Agencies Improve 

Here are a few specific ways that client surveys help marketing agencies in the work we do each day: 

  • Client surveys provide insights that help assess client needs and identify effective solutions. It’s difficult to know what’s working and what’s not without qualitative and quantitative feedback. We believe in the value of making data-driven decisions based on campaign results. We also value the qualitative feedback of our clients. Client surveys are a way for us to assess client needs and identify solutions. To formulate our approach, we combine what the survey metrics are showing with what clients express through the surveys.
  • Client surveys provide perspectives on how to better serve and engage clients. Client surveys provide a valuable opportunity to assess how we’re working with our clients, in addition to evaluating the work we’re doing for them. Ultimately, they allow us to assess everything from internal processes that support the work we do to the dozens of interactions we have with clients in a given month.
  • Client surveys give direction for change and improvement. We believe that our clients’ opinions and feedback are two of the most important factors that validate the decisions we make for our business. For example, a few years ago, a significant number of our clients needed more sales-enablement resources than general branding materials. This allowed us to find creative ways to change directions in our service offerings to invest more in sales-enablement strategies that benefited our clients’ needs.
  • Client surveys capture a big picture perspective & track change over time. We’ve had the benefit of working with several clients for numerous years. Client surveys allow us to uncover seasonal trends or see how any recent changes have affected our client experience throughout our partnership together.

Why We Invest in Client Surveys to Enhance Partnership with Clients

Here are a few more specific reasons we’ve decided to invest in client surveys to enhance the partnership we have with clients. 

  • We want to live out our values in every aspect of our business. One of our core values at Green Apple is to put the client first in every aspect of our process — that is our bottom line. We believe client surveys are one of the best ways to do that. Assessing client experiences allows us to listen to clients, hear their feedback, and work with them to help them face their specific challenges.
  • We want to continually look for ways to create strong partnerships with our clients. Partnering with an agency that has a general philosophy and approach to business that is similar to yours is key for effective partnership. Client surveys provide a way for us to make sure we’re in sync with how our clients want to achieve their goals. 
  • We believe that open and honest feedback is key to a successful relationship. Effective agency partnerships are based on achieving results and effective communication. Client surveys provide a way to create stronger partnerships with our clients by providing an anonymous way for them to clearly share their thoughts. 
  • We want to continually learn, grow, and improve how we serve clients. Continual learning and growth are essential in the marketing world. This is just as true in how we serve clients as it is how we keep track of the latest marketing trends. We believe client surveys are a way for us to continue to add value to our clients’ strategies because they provide a way for us to continually learn and improve. 

If you’re curious about Green Apple’s approach to partnership and how we work with brands, check out our services page or portfolio of projects to learn more.

5 Qualities of an Effective Marketing Agency

business meeting with people looking at computer screen

Marketing agencies exist to be a guide that meets your business where it is and helps you get where you want to go. Whether you’re looking to build a brand, increase awareness about your product, services, and mission, or drive sales through more effective marketing tools, your agency should be a partner who understands your industry and can provide ideas, tools, and resources to help you achieve your goals. 

For the past decade, Green Apple has worked with dozens of clients in a variety of industries. We’ve also partnered with other marketing agencies to help our clients achieve their specific goals. With that experience in mind, we’ve identified five qualities you should look for when selecting a skilled marketing agency.

1. Quality Relationships Across the Agency

At its core, the partnership between you and your marketing agency is a relationship. But that partnership is built on numerous individual relationships: between you and the agency representatives, between employees within the agency, and between your agency and their vendors. If there are relational issues or breakdowns, your results have the potential to suffer. 

Behind every successful marketing agency is a great team of people who have both the skills to execute strategy and a positive attitude that makes for a streamlined workflow. That includes the leadership level and those responsible for executing the day-to-day project management tasks.

2. They Understand and Can Support Your Greatest Needs

Marketing agencies come in all sorts of shapes and sizes. Each has its own unique philosophy, approach, style, and strengths. One important factor we constantly focus on as an agency is our ability to truly understand what our clients need and ensure we can support them. 

This is why an agency needs to get to know the ins and outs of your business. What are your biggest challenges? What would others in your company say? Making sure your marketing agency is aware of what’s happening across your business and communicating your goals will help them identify the best ways to support it.

3. They Communicate Expectations Clearly and Mistakes Quickly

Effective agency partnerships involve constant communication. This is why asking specific questions before hiring a marketing agency can be helpful. It’s essential to know how an agency communicates with clients. It’s also important to understand how they expect you to communicate with them. Clarity is key. 

An agency should also be able to proactively and quickly own up to any mistakes. There isn’t an agency out there that doesn’t make mistakes. We’re human. But effective marketing agencies can communicate mistakes quickly and provide quick resolutions.

4. A Robust Team that Can Grow or Adapt with Your Needs

The marketing world is ever-changing, so it’s important to partner with an agency that is agile and able to adapt as your business evolves and changes. This is one thing that makes our approach at Green Apple unique. We don’t believe your business fits into a marketing mold. Instead, we mold our marketing practices around your business to help you be successful. Then, as more data comes in, we pivot, adjust, and adapt those strategies to be more effective over time. 

Often, our clients engage with us for one or two services, and our relationship grows to cover several different areas over time. For example, one of our clients started with social media and website support services. That quickly evolved into SEO and branding needs as they expanded into new markets. Now, we also assist with additional internal marketing and onboarding procedures for new employees. 

A Proven Track Record of Creating Results  

The goal of every effective marketing company should be to deliver positive results for their clients. When considering a partnership with an agency, look for case studies and testimonials to see how they’ve made their clients successful, and ask about measuring ROI. Marketing agencies exist to help brands, businesses, and nonprofits achieve something they can’t do on their own. But there are a lot of factors that go into making that happen. 

If you’re curious about how Green Apple can help you achieve your goals, schedule an exploratory consultation with our team. We would love to learn more about your business and see if we’re the right fit for you!

How Green Apple Adds Value to Our Clients’ Strategies

samantha pyle in a marketing meeting

When you hire a marketing agency, your primary goal is to add value to
your business strategy. But, how do you know if a marketing team is adding the value you’re looking for? Let us take a few moments to share how Green Apple adds value to our clients’ strategies in hopes that it helps you determine how an agency might help you reach your business goals. 

We Provide Perspective

Have you ever felt like you can’t see something objectively because you’re too close to the situation? That’s how many of our clients feel when they come to us. By hiring a marketing agency, you add the perspective of a full team of people who can see creative potential and opportunities within your business that you may have never considered. 

The Green Apple team has the unique opportunity to add several different perspectives, as we work with our core team and an expansive team of Orchard members—contractors we work with who have been hand-selected based on their experience and expertise. 

We Share Years of Collective Expertise 

Our team is made up of seven professionals who excel in their respective fields—marketing strategy, PR, project management, social media, content writing—and we support our team with an additional team of contract professionals. So, when you’re hiring Green Apple, you’re getting a team with years of education and experience that have led us here, and it’s our pleasure to share that with our clients to create results-oriented marketing strategies. 

We Track and Share Our Progress

It’s easy to talk about the value we add, but our clients get to see tangible results that let them know that they’re making the most of their marketing investment. We send each client a monthly report, as well as an annual report, to show them exactly how our efforts are translating into web traffic, leads, and several other metrics. We enjoy creating and sharing these reports with our clients because it shows them where all of our dedicated efforts are going, and we love that the numbers can speak for themselves. 

We Bring in the Best Professionals for Your Project

As we mentioned, we use a unique agency model that includes a team of contractors whom we’ve chosen to work with based on their areas of expertise, experience, and industry knowledge. This way, we can provide our clients with a team built just for them based on their needs and goals. Our Orchard members work as an extension to our team—and an extension of yours as well. 

Make the Most of Your Marketing Dollars with Green Apple Strategy

By engaging with Green Apple, you have access to a team of professionals who can provide value to your business’ marketing strategy. Contact us today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

Should I Hire an Internal Marketing Team or Outsource to a Local Agency?

Marketing is crucial to the success of a business. It helps you meet your sales goals, increase your brand awareness, and tell your story. Though many understand the importance of marketing’s role in growing a business, few are sure of how to go about it. Should you hire an internal team, or should you outsource to a local agency? For the most robust,
effective marketing strategy, we recommend outsourcing. Let’s talk about why.

In this article, we’ll cover a few reasons to consider outsourcing, including:

  • Staying ahead of the curve
  • Getting more out of your marketing budget
  • Having a comprehensive marketing team without searching for employees
  • Focusing on your core business operations

With an outsourced marketing agency, you can…

Stay Ahead of the Curve

A marketing agency lives and breathes innovative tools and effective strategies. They are working daily to research new methods, test the effectiveness of a tactic, and identify the best way to connect with your audience. Not only do agencies stay ahead of the latest trends, but they also invest the time into learning about your internal operations and your target audience’s expectations and needs. 

Agencies live in the marketing mindset, whereas internal teams are living inside of your industry’s world. When you outsource your marketing, you know that you’re working with a team that will identify your vision, build a strategy, monitor that strategy continually, and do everything in its power to deliver results. 

Get More Out of Your Marketing Budget

Can you believe that hiring an external marketing team could actually make your budget stretch further? When you think of it in terms of overhead, you can skip hours of searching for an internal employee and the countless dollars you would spend hiring, training, and managing that new person. 

Having an agency on retainer also ensures that your marketing strategy will not be put on hold when someone leaves your team—allowing you to continue growing even during times of turnover. Finally, consider the continual training costs necessary for professional development, such as conferences and classes, and industry organizations’ membership costs.

All in all, agencies bypass your overhead costs and provide you access to a diversely talented and well-trained marketing team that always has a finger on the pulse. 

Have Access to a Comprehensive Marketing Team without Hiring 

An agency removes the need to hire someone to fill every role—content, digital marketing, graphic design, photography, web development, and so on. You will have access to each of these skills, all in one place. It’s as simple as that. In Green Apples case, we approach each new client strategy by handpicking a team of marketing professionals to fit your business’s specific needs. We serve as a full-service, one-stop-shop for all things marketing, and you’ll find that it takes the stress off your plate. Rather than piling marketing tasks onto your to-do list, you know that an agency is already five steps ahead of you. 

Focus On Your Core Business

Your business’s core operations are where you want to spend your time. If you’re a roofing company, for example, you don’t want to spend your days wading through marketing tasks, nor should you have to. When companies have the internal capacity to tackle their core focus, that’s when they reach their highest potential. An agency identifies that potential and makes sure that your marketing aligns appropriately. You, on the other hand, focus on what you know and what you love doing. We take care of the rest. 

Are you ready to take your business goals to the next level? Contact Green Apple Strategy today to schedule a consultation. To have marketing insight sent straight to your inbox, sign up for our newsletter—The Core.

3 Ways to Create a Strong Partnership with Your Marketing Agency

working in office
Partnering with an outside marketing agency is a common business practice in almost every industry. Whether it’s outsourcing a website design or partnering with an agency on an ongoing monthly retainer, a majority of businesses work with a marketing agency at some point along the way. 3 Ways to Create a Strong Partnership with Your Marketing Agency How do you guarantee the relationship with your marketing agency is mutually beneficial? Here are three things I’ve learned after being on both sides of the table and spending the last decade in the agency world:
  1. Have a Collective Focus on a Common Goal
Successful partnerships require an extreme focus on a common goal. What is your business trying to achieve? How will you ultimately measure success? Making sure your marketing agency is aware of your goals will help them identify the best ways to support it.
  1. Get Buy-In from Across the Business
Without buy-in from across the business, it’s difficult for a marketing agency to support your business as effectively as it could. Finance simply sees the agency as a line item that can be reduced. Sales teams see the marketing agency as more of a project handler rather than a true partner. Creating buy-in from across the business requires making sure everyone within your organization is aware of the work the agency is doing. It also means allowing the agency to have insights into some of the challenges your business is facing in different areas, in case there are ways they can support.
  1. Establish Clarity and Alignment Around Expectations
Effective agency partnerships involve constant communication, and almost all the hard work is done upfront. Without alignment around expectations and having the trust of the leadership team that the investment is worth the effort, partnerships can fail before they even get started. Clarifying expectations around everything from results to how you handle email communication is key to making sure both parties maintain their sanity during the partnership. At the end of the day, partnerships come back to the people on either side. If there’s clear communication, mutual buy-in, and a shared goal, the people on both teams can collaborate together as if they both worked under the same roof.