Let’s face it. You put a lot of time, energy, and effort into creating content for your audience. As time goes on, it can be deflating and frustrating to see the shelf-life of your content become outdated. But that doesn’t always have to be the case. Finding ways to repurpose your outdated content is a great way to get the most out of your content marketing and be more agile in your marketing efforts.
The number of brands committed to inbound marketing has grown significantly over the past few years, as marketers adapt to the changing reality of how people buy, but many business development professionals still have questions about how it can help them generate more leads and convert more customers. A few months ago, we provided a resource to help sales-people and business executives identify the various ways inbound marketing can enhance their efforts. In this blog, we’ll unpack three key takeaways from the resource that every business development professional should know. 3 Things Every Business Development Pro Should Know About Inbound Marketing Here are three things you should know if you’re considering how inbound marketing can help you grow your business.
- Small businesses who are willing to invest in inbound marketing have a significant opportunity to stand out from their competitors.
- Inbound marketing helps you educate prospective clients on the unique benefits your company can offer.
- Inbound marketing provides twice as many leads than almost any other source.
Measuring your results is important in every area of marketing. However, it can be difficult to know how to calculate the ROI of tactics such as inbound marketing when you’re used to managing traditional marketing campaigns. The good news is that you can measure your effectiveness at any given point throughout the campaign or at its conclusion by tracking various metrics along the way. You also have the ability to monitor, measure, and manage almost every aspect of your campaign, including landing pages, emails, blog posts, social messages, keywords, pay-per-click advertising, and other sources that are contributing traffic to your campaign. Ultimately, the success of an inbound marketing campaign is based on the number of leads that were generated, but it’s good to know what metrics influence that final number. 4 Ways to Measure Inbound Marketing Beyond Leads When evaluating your inbound marketing campaign, here are just a few questions that should be asked to see how your promotion channels did overall in the campaign:
- Which emails did the best at bringing people into the campaign?
- What blog topics led to the greatest number of conversions?
- How did PPC compare to Social?
- Overall, what channels are most effective in this campaign?