Measuring your results is important in every area of marketing. However, it can be difficult to know how to calculate the ROI of tactics such as inbound marketing when you’re used to managing traditional marketing campaigns.
The good news is that you can measure your effectiveness at any given point throughout the campaign or at its conclusion by tracking various metrics along the way. You also have the ability to monitor, measure, and manage almost every aspect of your campaign, including landing pages, emails, blog posts, social messages, keywords, pay-per-click advertising, and other sources that are contributing traffic to your campaign.
Ultimately, the success of an inbound marketing campaign is based on the number of leads that were generated, but it’s good to know what metrics influence that final number.
4 Ways to Measure Inbound Marketing Beyond Leads
When evaluating your inbound marketing campaign, here are just a few questions that should be asked to see how your promotion channels did overall in the campaign:
- Which emails did the best at bringing people into the campaign?
- What blog topics led to the greatest number of conversions?
- How did PPC compare to Social?
- Overall, what channels are most effective in this campaign?
Inbound campaigns are an impressive feat once you have all channels firing toward the same end goal. The trick is to keep your campaigns focused and powerful. At the conclusion of your campaign, you can measure your efforts and evaluate everything from your offer to your promotional channels. This will give you an opportunity to analyze and optimize your marketing efforts like never before.