Our Top 10 Marketing Insights & Topics from 2022


2022 provided its fair share of challenges for marketers. Many businesses were still navigating the ripple effects created by the pandemic — whether it was learning how to promote new services or balancing business development needs with operational capacity. Economic obstacles and the fear of an impending recession caused some companies to tighten their marketing spend or focus on fundamental strategies. Companies learned how to embrace the “new normal” of virtual team meetings and hybrid work models.  

Despite these challenges, our team at Green Apple, and the clients we serve, have discovered valuable insights to propel our work forward. As Albert Einstein once summarized, we’ve found that “in the middle of difficulty lies opportunity.”

As we reflect on everything we’ve learned from 2022, we wanted to recap the insights and articles that our audience found most helpful throughout the year. As you’ll see, they cover a variety of topics in almost every aspect of marketing. We believe this goes to show the integral role that marketing plays in every area of the business. Without further ado, here are our most popular blog posts from 2022.

1. What Not To Do During a Zoom Meeting

We’ve all seen or experienced our fair share of Zoom faux pas over the past few years. But an embarrassing interaction isn’t the only thing that can derail a Zoom meeting.

As a virtual agency, our team has learned A LOT about maximizing Zoom for productive team meetings. This article outlines some common mistakes to avoid. 

2. 7 Key Elements of Eye-Catching Content

Marketing has always been about capturing attention. How can you do that in our world that seems busier and noisier than ever? This article highlights some helpful design tips to consider whether you’re creating a social media post, print ad, or sales collateral.

3. Why Corporate Social Responsibility Should Be on Your Radar for 2022

Social responsibility platforms have become a priority for businesses in almost every industry. How can you leverage it to connect with customers and prospects in a more meaningful way? This article outlines a few key ideas to consider. 

4. 5 [Virtual] Client Appreciation Gifts for 2022

The pandemic created the need to find ways to show appreciation virtually. But as the way business has evolved, virtual appreciation gifts are also great for clients you might have in other parts of the country. This article highlights five of our favorite ideas. 

5. Frustrated by the Fact That Marketing is Constantly Evolving?

We understand that it’s easy to get frustrated by the constantly-evolving nature of marketing. This article offers some encouraging reminders for business leaders or marketing managers who are frustrated by the fact that nothing seems to be working like it once did. 

6. Is Print Advertising Still Viable?

Print advertising isn’t dead. In fact, we’ve found that print advertising has some advantages over digital features depending on our client’s target audience and goals. This article shares a few benefits of print advertising and strategic ideas for integrating it into your marketing efforts.  

7. Enneagram and Marketing: The Creative Beauty of Type Fours

The enneagram has become one of our team’s favorite tools and topics to discuss in recent years. This article describes how an Enneagram 4 — also known as “The Individualist” – provides the much-needed creative ideas and spark for your marketing. 

8. 20 Questions to Ask Yourself That Will Improve Your Customer Profiles

It’s essential that you know your customers if you want your marketing to resonate. As a result, every business should develop customer profiles or buyer personas for their key target audience. This article unpacks 20 different questions that will make that experience more effective. 

9. 4 Factors for Creating a Customer-Centric Culture

The experience you provide customers directly impacts your bottom line. How do you go about creating a culture within your business or organization that values the customer experience? While the specific tactics or strategies may evolve, this article shares four key factors that you need to create a customer-centric culture.

10. Enneagram and Marketing: How Type Threes Move Mountains

Enneagram 3’s (also known as The Achiever) offer essential traits and skills that can be helpful for managing your marketing efforts. This article unpacks the traits of The Achiever from one of the Enneagram 3’s on our team, our Founder and Chief Strategist, Samantha Pyle. 

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At Green Apple, we’re constantly looking for new sources of marketing inspiration for our clients. We typically share what we’re learning each month through The Core, our monthly newsletter. Sign up to get the latest marketing insights and inspirations delivered directly to your inbox. 

Our Readers’ Favorite Blogs of 2021

Lady working a laptop with a cup of coffee
When it comes to powerful marketing tools, we’re a huge proponent of the power of blogs. A successful blogging strategy can provide a huge SEO boost for your website, scale up your Google ranking by providing more content for the algorithm to sort, and can strengthen your brand identity. We practice what we preach, and our 2021 blogging strategy has brought us an increase in website visitors, new qualified leads, and content to use on several different marketing channels. Here are our readers’ favorite blogs of 2021: 

1. Four Factors for Creating a Customer-Centric Culture

In this blog, we give our top suggestions for building a brand culture that focuses on bringing your best to your customers. By animating your team, centering on your purpose, and understanding who you’re serving, you can bring unparalleled experiences to your clients and customers. 

2. Meet Our Owner/Chief Strategist Samantha Pyle

Our second most popular blog this year served as a quick introduction to Green Apple’s leader Sam Pyle. Her extensive experience in marketing and PR gives her the vision and clarity to guide our team. We love working with Sam every day. Through this introduction, you just might see why!   

3. 7 Key Elements of Eye-Catching Content

There’s no question: more eyes on your content means more leads and more engagement. How can you craft content that captures and keeps attention? These seven tips can serve as a guide when you’re planning future content.  

4. Enneagram and Marketing: How Type Ones Accelerate Your Strategy

We love all that Type Ones bring to our team, including organization, prioritization, and an eye for detail. Type Ones can also be a significant asset when you’re building a marketing strategy—here’s how they can activate your approach. 

5. Green Apple Goes Hybrid

This update on our move from in-person to a hybrid work model explores the benefits of switching to a more flexible working model, especially as the workplace changes in response to the pandemic. 

6. Enneagram and Marketing: The Creative Beauty of Type Fours

Types Fours are creative, original, and insightful. They’re wonderful for bringing new ideas to a team’s approach and process, which makes them valuable in any industry—including marketing. Take a deep dive into all that the Enneagram Type Fours can offer in the workplace through this blog.

7. Enneagram and Marketing: How Type Threes Move Mountains

It’s not a surprise that another blog on the Enneagram and marketing made it on our top ten list. This article explored how Type Threes energize and motivate when they’re implementing a marketing strategy. Our fearless leader, Sam, is a Type Three (as is our Marketing so we get to see (as is Senior Content Strategy, Skylar). We love to watch how Type Threes bring the best of their talents and skills to marketing. 

8. 5 Books to Read When Looking for Your “Why” in Marketing

There’s so much research out there that suggests that purpose is essential when it comes to finding motivation for your work. The same is true in marketing. In order to successfully share the benefits of your brand, you’ve got to dig deep into why you’re in business, what you can offer your customers, and how your purpose animates all that you do.

9. How Enneagram Type Sevens Bring Energy to All they Do

Enneagram Sevens are known for their extraversion, optimism, and verve, and they bring all these traits to the workplace as well. If you work with a Type Seven, they’ll feel a natural draw towards processes they can reimagine, clients they can woo, or venues where they can serve as a spokesperson for your brand. 

10. What Makes an Enneagram Type Five a Marketing Asset

At Green Apple, we use the Enneagram for team building, during the interview process, and to understand what roles and responsibilities are a natural fit for our team members. This guide to Enneagram Type Fives explores a Type Five’s drive for mastery and excellence, and how that can benefit a marketing team.

Harness The Power of Blogging For Your Brand

Want to learn more about how a keyword-driven blogging strategy can activate the power of your brand? Let Green Apple Strategy craft an innovative approach to your brand’s blog so that you can start targeting and attracting customers today.  Reach out to us today for a consultation.