You have a great website. So, why are people not finding it? If they are coming across your website, why aren’t they staying? Are these visitors even your target audience? These questions may have crossed your mind as you’ve been navigating through your digital marketing strategy. It’s common for businesses to feel like they’re doing everything they can, with little to no result. That’s where we come in. To help you attract your ideal client to your website, we’re sharing five elements of your strategy that can make all the difference.
1. Know Who They Are (In Detail)
Before you go looking for your ideal client, you must determine who they are. You may feel like you already know, but even if you do, it’s important to delve further into the details. An essential tool for this process is the client profile. By asking yourself deeper questions about who your clients are, you can paint a picture of your client that will guide your marketing decisions moving forward, such as where to advertise your website, for example. Need help coming up with questions? Take a look at our recent article, 20 Questions to Ask Yourself that Will Improve Your Customer Profiles.
2. Speak to Their Current Challenges
Understanding your clients’ pain points—their current challenges—you can speak directly to them, making them feel seen and heard. What keeps them up at night? What is that one thing they need to hear? If you can identify those elements, you can grab your audience’s attention by showing them that you can offer the solution they’ve been searching for. Utilize this messaging throughout your website, social media captions, blog articles, and more to attract the client who needs exactly what you’re selling.
3. Show them the Type of Results You Can Deliver
People are attracted to results, and rightfully so. They want to know that they’re spending their hard-earned money on a service that will deliver the promised results. Show your clients what you’re capable of. Create case studies and curate a portfolio so that your prospects can see what you’ve done for others. This way, they’ll be able to imagine what you could do for them.
4. Provide an Excellent User Experience
When a prospect visits your website, you want to make sure that their experience is top-notch. This is sometimes their first impression of your business, and therefore should be a tool used to begin solidifying your relationship with this visitor. If they have a tough time navigating the site or aren’t drawn in by it, that might be all they need to know to begin looking at your competitors.
5. Use SEO Best Practices
If your prospects can’t find your website, all of your effort could go to waste. It’s vital that you implement SEO best practices, such as adding keywords, metadata, and backlinks to your website so that you rank higher in search results. SEO can be a complex element of your digital presence, so it’s often essential to have a marketing team on your side, but there are a few tactics that you can implement yourself. Check out this article for a bit of guidance: 4 Steps Your Small or Midsize Business Can Take to Improve SEO.
Attract Your Ideal Client with Green Apple Strategy
We can help you reach your target audience through a comprehensive set of marketing tactics. Want us to join your team? Contact us today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.