How Marketing Can Create Company-Wide Collaboration

Creating a culture of teamwork and collaboration is one of the most important things you can do for your business. Here are a few reasons why…
  • 75% of employers rate teamwork and collaboration as “very important.” (Source)
  • 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failure. (Source)
  • Collaborative teams are 5x higher-performing because they feel motivated towards a common goal. (Source)
And, while every leader agrees that collaboration is important—creating a culture of teamwork has gotten increasingly difficult in a world where employees can work from anywhere and open offices don’t seem to be working. How Marketing Can Create Collaboration Across Your Company Creating a collaborative team environment is no simple feat, but it’s possible. Here are a few ways in which marketing can play a unique role in supporting this effort:
  1. Constantly remind employees of your mission and vision.
Your mission and vision statements won’t sink in if you promote them once or leave them on your website for others to read. Employees need to be constantly reminded about why they show up to work every day in order to increase teamwork and collaboration. Marketing can support this by looking for creative and engaging ways to keep your mission and vision top of mind for employees.
  1. Encourage creative problem solving and brainstorming.
Collaboration and teamwork works best in environments where creative brainstorming is a regular part of the business. Because of where they sit in the organization, marketing can lead out in this by pulling together leaders from different areas of the company to address issues your company is facing.
  1. Share knowledge, insights, and resources across your organization.
Does your account services team know everything that’s happening in marketing? Does your sales team know all the impressive results you’re getting for clients? Marketing can help bridge the gap by collecting all this information and dissemination throughout your organization.
  1. Celebrate the impact your company is making.
When morale is low, productivity suffers and collaboration decreases. Marketing can play a role in improving morale by regularly celebrating the growth and success your company is experiencing. Celebrating the exciting things that are happening across your business on a regular basis is a great way to create a culture where people are on board and excited about the things that are happening. Whether you’re a large corporation or a small startup—these are a few simple ways your marketing team can play a role in creating a more collaborative culture. Collaborative companies are more productive companies. Leaders who know this invest time and resources in creating environments that are conducive to teamwork.