Blogging can play a major role in the overall success of your marketing efforts. Not only is an effective blog post one of the best ways to optimize the SEO health of your website, but it is also an ideal tactic to position your brand as a thought leader in your industry. Before you think your brand doesn’t need a blog, here are a few statistics to consider;Â
- 77% of Internet users regularly read blog posts. (Source)
- 61% of Americans spend 3x more time consuming blog content than they do email content. (Source)
- Having a blog on your website increases your chances of ranking higher in search by a massive 434%. (Source)