If you’re searching for more business in 2017, the answer may be found in exactly that—search! According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017.
Over the past few weeks, we’ve received a ton of questions about search engine optimization and how it impacts business. Entrepreneurs and business development leaders are wondering what they should know and what questions they should be asking to improve their Google ranking.
One of the first questions we encourage these clients to consider is, “How’s your competition doing?” Are you looking over your proverbial “SEO shoulder” and ranking ahead of competitors for important industry keywords? Are you way behind on the terms your potential customers use most?
3 Keys to Looking Over Your SEO Shoulder
SEO is all about ranking, so it’s important to know how you stack up to your competitors. Because of this, here are three quick and easy tools you can use to do a quick SEO analysis of your website compared to your competitors:
Alexa lets you get a great overview of your competitors’ traffic and keywords. It’s interesting to compare similar websites in your niche. Get data on international competitors and website rankings for an overall picture.
This tool helps you monitor competitors’ search rankings on specific search engines and within a targeted region. You can get detailed reports on main competitors, including data, on their average positions, traffic forecast, and website visibility.
SpyFu is a powerful tool that lets you view all data on competitors’ keywords in both organic search and AdWords–and get even more related keywords. You just need to add competitors’ keywords and get an overall view of their strategy.
I should mention that these are just three among the plethora of SEO-related tools you have at your disposal. But the key idea is this—if you want to increase awareness through search engine optimization, you must compete. And the first step to winning the game is to know how you stack up against the competition.