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It’s a dilemma many businesses face: how can you capture accurate customer reviews without being invasive? For B2C businesses, review platforms like Yelp and Google Reviews do provide some feedback. How can B2B companies also leverage the type of feedback B2C organizations have more access to? While we’ve used several survey platforms to capture customer […]
Client satisfaction is an essential ingredient for a successful partnership between a marketing agency and the businesses they serve. Whether it’s creating a website or driving your lead generation and brand awareness campaigns, marketing agencies exist to help your business achieve more than you could on your own. At Green Apple, we firmly believe that […]
Corporate social responsibility (CSR) is an important concept for every business to consider in 2025. Over the past decade, many companies have adopted socially responsible policies. One report found that 92% of S&P 500 companies published reports charting their efforts related to CSR and sustainability in 2020. That figure was less than 20% in 2011, […]
Content marketing might be evolving, but it’s not going away anytime soon. According to the latest research, 82% of marketers report actively using content marketing in 2021, up 70% from 2020. Yet, the constant demand for content can be exhausting for businesses. Finding creative ways to get the most out of your content marketing is […]
The final quarter of the year can feel like a marketing paradox. You’re trying to hit year-end goals and wrap up campaigns, while also building out next year’s marketing plan. Add the holidays, travel, and shifting schedules, and Q4 starts to feel like a blur of competing priorities. But here’s the thing: Q4 is a […]
