The social media landscape is constantly evolving and changing. One of the newest and most impactful trends? Social infographics. According to the latest research, the average attention span on the platform for video content is just about 2 seconds. On a desktop computer, the average attention span is 2.5 seconds. On a mobile device, it is 1.7 seconds.
Platforms like Facebook, LinkedIn, Instagram, Twitter, and Tik Tok are all valuable ways to stay connected to your audience. And yet, it’s become increasingly clear that your audience’s attention on social media is getting shorter and shorter. Social infographics provide a solution.
What are Social Infographics?
Social Infographics are short-form, visually-engaging content. They are designed to communicate a message as quickly as possible. There are many different forms of social infographics, including photos, videos, or micro-videos. In essence, social infographics are intended to be quick, easy to digest, and convenient to share.
Why is Short, Image-Driven Content Important?
Here are a few specific ways social infographics have become an effective way to create engagement for brands in every industry:
- Social infographics are easy to digest. In an age of information overload and busy work lives, effective communication often requires the essence of the message to be delivered in the shortest time possible.
- Social infographics are incredibly effective on mobile devices. According to Google, more than 50% of web traffic comes from mobile devices. Social infographics are often created with mobile in mind, so they quickly capture an individual’s attention as they’re scrolling on their phones.
- Social infographics are more memorable. According to Forbes, adding infographics boosts credibility since 90% of all information we remember is based on visual impressions. Social infographics provide a way to help the content you create stick in the minds of your audience.
Easy Ways to Create Social Infographic Content
One of the best things about social infographics is that you don’t have to look far to create countless content ideas. Here are a few specific ways we’ve worked with clients to create infographics for their social accounts:
- Repurpose a blog post that has performed well by taking one or two key ideas and sharing them in a visually-engaging format.
- Cut videos down into shorter snippets of key information and create a series of Instagram stories.
- Highlight key statistics or qualities that make your business unique in a compelling infographic-style image.
- Share images for your customer reviews and testimonials.
- Create short, visually engaging videos with text and images.
Today’s consumers are craving short, easily-digestible content. (No pun intended.) Social infographics are a great way to create engagement and get the most out of your content. Take some time to think about the unique ways you can repurpose content into short, visually engaging content and discover the impact it can make on your content marketing efforts.
