Should you redesign your website? This question seems to be a top inquiry for almost every business leader I know.
Many entrepreneurs and business professionals recognize the importance of an effective website in today’s digital age. They want to know for certain that their website is making a good first impression and maximizing the opportunity to impact the bottom line.
The good news is that a new website can accomplish both objectives…if you develop the right strategy before launching it.
3 Mistakes Businesses Make When Launching a New Website
- Not thinking mobile first.
According to recent research done by comScore, “desktop only” has been on a pretty steady decline since 2014, dropping from 19.1% to 10.6%. On the other hand, “mobile only” has been on the rise, with no expectations to slow down.
If you are having a new website built in this day and age, making sure it is optimized for a mobile experience should be one of your first priorities. If it isn’t, then it should be. Designing for mobile first takes the age old habit of designing for the biggest possible screen first and actually designing for the smallest possible screen first.
- Not structuring your website around SEO target keywords.
The structure of your website has a huge effect on its ability to rank in search engines. In order to rank effectively for your target keywords, you must structure your website so that each page targets its own set of closely related, highly relevant keywords. This means breaking down your website’s structure into categories, with each category aimed at a different search keyword.
- Trying to communicate everything you want to say.
The best websites ensure a visitor can understand what your business does and how it can help them within a few seconds of arriving on your site. Unfortunately, many brands want to make sure their website communicates everything a potential customer might want to know. This causes them to over-complicate their website.
Your website is one of…if not the most significant marketing assets for your business. It’s your digital front door; the first thing a prospective customer experiences when they’re researching your business online. My hope is that knowing these three mistakes will help you build the solid website presence that is critical for making a good first impression in today’s digital age.