There has been a significant shift in the ways businesses market themselves in the past 10 years, and none have been more significant than the impact mobile devices have made.
If you stop and think about it, the iPhone is barely 10 years old. And, in the past decade, our entire society has shifted from exclusively using desktop computers to primarily using their mobile-devices for interacting with brands and peers.
Here are a few fascinating statics on the growth of mobile marketing:
- In the United States, 71 percent of all digital minutes is spent on a mobile device.
- By 2019, mobile advertising is expected to represent 72 percent of all U.S. digital ad spending.
- Mobile email opens have grown by 180% in the last three years.
How to Market Your Business in a Mobile-First World
How does this shift to a mobile-first world impact the way you market your business? Here are a few important tips:
- A mobile-friendly website is non-negotiable.
This has been the advice for years, but now Google is getting serious about lowering the ranking of sites that are not easily viewed and navigated on mobile devices. You can use Google’s free Mobile-Friendly Test to make sure your site is easy to use on phones and tablets.
- Make sure your website loads quickly on mobile devices.
Nowhere is it more important to have a lightning-fast loading time than your mobile site. In fact, if it takes more than three seconds for your mobile page to load, you will lose half of your website visitors. Albeit illegal, you want your visitors to be able to quickly pull up your website and scan it while driving down the interstate (because that’s what they’re doing already).
- Make it easy for people to take action on their mobile devices.
If people are visiting your site on their mobile devices, you want to make it easy for them to take the next step. This means making your primary call-to-action easy to find and follow. If it’s difficult for people to take action on their mobile devices, they might not follow up with you once they get back to their desktops.
Being mobile-ready is no longer an option if you’re serious about growing your business. Take time to go through your website on your mobile device, as if you were a prospective customer. Is the content scannable? How easy is it to take the next step or contact you for more information?
Making sure your website and marketing initiatives are optimized for a mobile-first world is essential in 2018. And that likely won’t change anytime soon.