You have plenty of wonderful ideas and expertise to share with your audience. What better way than a webinar? The thing is, though, that a hefty amount of thought, planning, and design goes into creating a webinar. And, after all the work you’ve put into building this resource, wouldn’t it be great if someone attended? Of course, we know you want as many people as possible to see your webinar. So, we put together a list of ways that you can promote your upcoming webinar.
1. Send an Email Blast
First up, send an email to your newsletter subscribers. Because they already follow you, they’ll be interested to see that you’re providing them with helpful content. You can increase your chances of a successful email by adding an eye-catching subject line and segmenting your list to narrow in on those who would be most interested. In your email, make sure to include all necessary details along with a clear explanation of the benefits of attending.
2. Add a Line to Your Email Signature
Consider adding a line about your upcoming webinar to your email signature. That way, you always have a reminder there for clients and prospects. Be sure to add a link so that they can find more information!
3. Feature it On Your Home Page
Try featuring information about your webinar on your Home page. When clients land on your site, they’re already looking for insight. Imagine how excited they’ll be to see that you’re offering to share your know-how!
4. Create a Paid Social Campaign
Help your followers find your webinar with a paid social campaign. Before you put money behind your ad, make sure that you determine which of your social media platforms performs the best and where your audience spends the most time.
5. Write a Blog
Writing a blog to announce your webinar and feature a high-level overview will give you a multi-purpose piece of content that you can use on your website, social media, and in your emails. It will also be great to send to those who ask for more information.
6. Add a Pop-Up to Your Website
To draw even more attention to your webinar, try adding a pop-up to your website. You can use this as an opportunity to encourage visitors to sign up or learn more.
7. Collaborate with Influential People or Businesses in Your Industry
Many people in your industry have access to your target audience—social media personalities, podcasts, industry experts, and bloggers, just to name a few. Connect with these people to offer your insight on their next project (e.g., guesting on their podcast) to create an opportunity to plug your new webinar. Since your audiences are so similar, you’ll find that many of their followers are there for precisely this type of content.
8. Hand Out Flyers at Your Next Event
Have a trade show coming up? Design an engaging informational hand-out that you can give to attendees who may be interested. These events are also an excellent opportunity to collect email addresses from those who would like to receive more information.
9. Post Consistently On Social Media
Add a consistent routine of posting about your webinar on your social media accounts. Feature fun, informative content that lets the user know exactly what they would gain by attending.
10. Tell Everyone You Know
Word of mouth is a more effective marketing strategy than some may think. Tell everyone you know about your webinar, and be sure to send them follow-up information if they seem curious.
Need Help Building or Promoting a Webinar?
Green Apple builds and promotes webinars for clients in various industries, and we find that it’s an incredibly robust marking tool with a high return on investment. Contact Green Apple Strategy today to schedule a consultation.