We live in a noisier world than ever, especially when it comes to online content. According to MarketingProfs, there are 2 million blog posts written and published by businesses every single day. That’s a lot of noise to compete against.
So, how do you create a blog post that stands out to the people you’re trying to reach?
3 Keys to Creating Content that Cuts Through the Noise and Actually Gets Read
Here are a few keys:
- Create content that answers your customers’ most challenging questions. The best way to create content that gets read is to create content that people find valuable. Answering customers’ most challenging questions is the foundation for creating content that resonates with readers and is optimized for SEO.
- Make your posts easy to read. How do you hook a reader whose average attention span is 8 seconds? Make your blog posts scannable and easy to read. Make sure you use subheads and bullet points to break up the content. The more human you sound, the better. Digital content should be short, simple, and concise.
- Make it easy for people to take the natural next step. Your blog post should also include an intended call-to-action. However, it’s important to remember that a blog post is a very “top of the funnel” interaction. Provide easy ways for people to download a free resource to dive deeper into the topic or learn more about your company by joining an upcoming webinar. Don’t try to ask for the business in the blog post.
If your post isn’t enjoyable to read and actually helpful, readers won’t read it. And remember, earning the trust and attention of your audience takes time. It’s a marathon, not a sprint. But if you don’t make it enjoyable, helpful, or clear, you’re already setting yourself up for creating content that gets ignored.