One of the things we love most about Nashville is the way people give back and help others, especially during the holidays. Whether it’s a local toy drive hosted by local businesses or a year-end giving campaign promoted by international nonprofit, there are dozens of worthy causes. You don’t have to look very far to find a way to give back.
Social media can be an incredible tool to encourage others to give back and drive donations if you know how to use it. Here are three keys to effectively using social media to help others give back this holiday season:
1. Target groups with your messaging.
How do you make your cause or charity stand out when there are so many good options for people to give back this holiday? The best way is to target specific groups with your messaging. Make it personal to them. Instead of taking a shotgun approach to spread the word about your campaign, create specific messaging to target your audience. Targeting different groups with specific messaging not only helps you capture their attention, it also allows you to provide specific calls-to-action for each group.
2. Put a face on your campaign.
Donors want to see impact. If your organization is not sharing the stories of the lives that are being changed because of the work you’re doing, you’re missing a huge opportunity. Social media lends itself to telling and sharing stories. Provide a compelling story, images, video, and progress reports with actual data on how donations are being used for specific projects.
3. Make spreading the word easy.
The best way to reach the masses is to make it easy for those who support your cause to tell others about it. It can be something as simple as a promoting a hashtag when people drop off a donation. If you collect donations online, include social sharing buttons for people to use when sharing about your cause. Your biggest advocates are the people who decide to support your cause. Make it easy for them to spread the word to their friends and followers.
People are always looking to give back during the holiday season. Whether you’re a brand, business, or cause, these three ideas are crucial for successfully leveraging social media.
If your business needs some creative inspiration for giving back to your community or looking to work with a marketing agency who will keep a giving spirit front and center for your brand, we’d love to chat. Contact us today to schedule a conversation.