If you’re like most business leaders we’ve talked to, finding time to evaluate your Q1 or Q2 campaigns and make adjustments to your strategy can be difficult—especially in light of the COVID-19 pandemic. However, taking a few hours to assess the performance of your  marketing efforts and reposition your strategy might be the difference in whether or not you achieve your annual goals. 

If you’re looking to make a few tweaks for your 2020 marketing efforts, here are a few innovative and easy-to-implement ideas to consider:  

5 Innovative Ideas to Add to Your B2B Marketing Strategy

1. Original Research Into Your Industry

One of the best ways to earn the attention of peers and potential customers is to conduct original research that is of value to your industry. Original research gives your brand something to share with the industry that is new and exciting. Because it is based on actual data, original research has a better chance of becoming a talking point in the industry compared to other lead generation resources. 

2. Chatbots on Your Website

Providing your website visitors with the ability to answer their questions quickly is the reason chatbots have become invaluable for customer support and even lead generation. In fact, 67% of consumers worldwide used a chatbot for customer support in the past year.

3. Target Visitors Through Remarketing

Remarketing is one of the most underutilized benefits of online PPC advertising. It’s relatively low-cost, and it is not incredibly hard to do. Once you’ve attracted a potential lead to your website, remarketing gives you the ability to target them with inexpensive, effective messaging wherever they are online.

4. Invest in Local SEO

In a world where 81% of consumers go on Google before making a purchase, investing in SEO is a no-brainer for every business. Recently, local SEO has become a way for small and mid-size businesses to improve their SEO efforts and compete with larger brands. Many industries are seeing a shift where content that used to rank well nationally is now being overrun by local results. 

5. Post Longer Educational Videos on YouTube

It used to be standard practice that short videos were the way to go. However, more and more businesses are creating longer educational-style videos to help boost their rankings with YouTube’s search features. If you look at the most successful YouTube channels, they average between 13 and 14 minutes per video. Consider creating longer-form videos in 2020, but continue to make sure that they address your audience’s pain points.

If you’re looking for a way to tweak your marketing strategy, investing in a few of these tactics could significantly help your 2020 efforts. Contact Green Apple Strategy to start the conversation and get on track to meet your goals.