Among the positive impacts from many business leaders and individuals staying and working from home in 2020, podcasts have become a widely popular new interest. Not only did 51% of people say they had tuned in to podcasts in 2019, but there’s been a new movement in 2020 of new podcast listeners—49% monthly, in fact. We’ve also seen countless companies launching a podcast to better reach consumers and followers who are embracing the new digital age of marketing and media.
For our team at Green Apple Strategy, we like to keep ourselves inspired when it comes to new and better ways of marketing. So, here’s our team’s list of favorite marketing podcasts to help fuel your creative and business growth mindset.
5 Marketing Podcasts to Fuel Creativity and Business Growth
In the Marketing Scoop podcast by SEMrush, host Laura Morelli interviews industry experts from local to global brands to examine case-based stories and create a discussion around trends, tools, strategies, and the hottest marketing news for listeners. This podcast inspires listeners with tips and tricks on content creation to SEO tools, and so much more.
Hosted by best-selling author and speaker, Gary Vaynerchuk, The GaryVee Audio Experience is a global top 100 business podcast that features a mix of keynote speeches on marketing and business, interviews, fireside chats, and more. With more than 12 million combined followers across social media, Gary produces content daily on Instagram, YouTube, Facebook, Twitter, LinkedIn, Snapchat, Spotify, and more.
With an emphasis on the importance of content marketing, Copyblogger FM is a weekly, short-form broadcast hosted by Darrell Vesterfelt and Tim Stoddart. They analyze the week in content marketing with various experts in copywriting, email marketing, conversion optimization, mindset, and much more. As our team will affirm, content marketing is key to your marketing success, so these episodes are a great learning platform for grasping the value of your brand’s content.
Focused on search engine optimization (SEO), MozPod is hosted by instructors from Moz Academy who discuss a wide variety of digital marketing concepts from common terminology to recent changes and best practices. MozPod will definitely help you flatten your learning curve for developing digital marketing skills.
Every business leader has learned the value and impact of social media marketing over the past few years, and the Social Media Marketing podcast helps provide actionable advice on the topic. Host Michael Stelzner of Social Media Examiner interviews leading social media marketing professionals who are in the trenches daily with the ever-evolving world of social media channels. If you use social media to connect with your customers, this is a podcast you should add to your list.
Need Help Starting Your Own Podcast?
Looking for new ways to engage with your audience or followers? Launching a podcast can be a simple and effective way to do it! If you need some help putting together a podcast content strategy or learning how to launch your own, our team is here to help. Contact Green Apple Strategy today to schedule a consultation and learn how you can better use your brand’s story to grow your business.