Developing a content marketing strategy helps your brand consistently share messaging that’s timely and relevant, but that’s not the only thing that’s required.
If your brand wants to successfully use content and social media marketing to achieve your goals, you need management to be effective.
To monitor the conversations that are taking place, analyze how effectively you’re engaging, and repeat (or tweak) your efforts to achieve success, here are 5 tools that can help you:
- Raven Tools is the tool I rely on most to manage my clients’ Twitter, Facebook, and LinkedIn accounts, as well as email marketing campaigns and their web and blog content. You can also manage PPC campaigns and run their Site Auditor to see where your site needs help. If you’re looking for a tool to monitor, analyze and manage content effectively, Raven Tools is an outstanding choice.
- Feedly is an RSS tool I use regularly to follow content that others are sharing. It’s a great resource to help me find the industry-relevant content that others in my network might find beneficial. If you’re struggling to find content to share with your fans and followers, Feedly is a tool that can help monitor and organize valuable content.
- Sprout Social is another popular tool for brands looking to monitor and manage social media only. It also has a variety of mobile apps that make monitoring and managing social media on the go easy.
- Sendible is a more affordable option for managing your brand’s social media presence. The ability to brand monitor is Sendible’s strength. Even if individuals don’t specifically tag you in Twitter posts, you can know they’re talking about your company, allowing you to bring in new users.
- Buffer is another great social media management tool. One great feature that Buffer provides is the opportunity to schedule your content at an optimum time. Buffer has also started offering “suggested content” that provides you with tweets and other content to share during those moments you can’t think of what to say.
Writing great content and putting your message on the right platforms is at the forefront of your strategy, but you must be an active participant on those platforms. To do that, pick a management tool that works for you, so you can get to the next level of social media engagement.