Now more than ever, video and images have become an important part of getting our message across to those we’re trying to reach. In fact, 94 percent of social media users are more attracted to content containing compelling images than content without images. It’s no wonder that YouTube has passed 4 billion daily video views and Pinterest has become the 4th largest driver of Web traffic worldwide.


The good news is that there are multiple ways to leverage visual content to grow an audience. The bad news is that most brands are still learning how to maximize the use of videos and images in social media with the limited resources they have.

Here are five tips to grow your social media presence with visual content, whatever your marketing budget may be:

1. Mix professional and homegrown videos.

You don’t have to have a $20,000 budget to produce videos for your YouTube channel. Just because you don’t always have a professional videographer at your disposal doesn’t mean you can’t make great videos. Homegrown videos can help humanize your brand in a way that produced videos cannot. Utilizing Instagram’s video feature is a great way to produce regular video content on a limited budget.

2. Highlight customers with Pinterest.

Instead of posting pictures of your products on Pinterest, share how your customers are using your products or services to make their lives easier or better. Not only does this help strengthen relationships, it’s also a mini case study for how potential customers can use your product or service.

3. Go behind the curtain.

People love getting a sneak peek behind the curtain of your business. Going behind the scenes makes fans and customers feel like they’re a part of your brand and give them a look into the people that make your organization great.

4. Take existing content and make it visual.

Outlets like Slideshare and Tumblr are great ways to take existing content and make it visual. It could be something as simple as turning a blog post into a PowerPoint or creating an image that communicates your vision that others can share on Tumblr.

5. Create a visual portfolio of your work.

If a picture is worth a thousand words, think about what you can communicate to your audience with visual content. Share images on Instagram of the work you’ve done for recent customers or clients. Create a video look-book on Vimeo for potential customers to browse through.

The rise of visual content is only expected to increase in 2014. If you want to grow your social media audience now and in the future, start creating visual content today. Look for ways to strategically leverage each channel and tie your content back to your website.