The holiday season is fast approaching—as it always seems to be! Regardless of the time of year, though, it’s never too early to consider your holiday marketing strategy. Your audience will soon be bombarded with holiday-related messages from every angle, so it’s absolutely crucial that you build a story that resonates in a meaningful way. You want to stand out from the crowd for the best reasons, and we want that for you, too.
In this article, we’ve shared six tips to help you build an effective marketing campaign for the holidays. Ready, set, plan!
1. Plan early.
Do you always feel like you blinked over the summer, and now it’s somehow fall? Give yourself the time you need—and the time your business deserves—to create a successful comprehensive strategy. The sooner you begin planning, the more time you will have to perfect your approach and ensure that your execution will be flawless. We all need a little buffer time.
2. Identify your customers’ “why.”
Why should your customer be thinking of you this holiday season? Your holiday plan is not only focused on getting you in front of your audience but also giving them a meaningful reason to interact with you, buy your product, or learn more about your service. Once you have their attention, you’ll want to give them a reason to act. By identifying their why or their pain points when it comes to your business, you can begin focusing on what will draw your customer in and what you have to offer them that your competitors may not.
3. Be proactive in your approach.
Green Apple Strategy celebrates proactive marketing, which is defined by using analytics to determine the best direction for your marketing efforts. And the holidays are the perfect time to review your annual data to craft a plan that will catch your audience’s eye.
Carefully review your statistics and pay close attention to trends. For example, determine which of your emails got the most opens or click-throughs. What did they have in common? Did they touch on the same topics? Did they have similar subject lines?
The same goes for your social media posts, blog articles, and other promotional materials. Ask these types of questions for each category based on your analytics to see what your audience responds to the most. With this data as your foundation, you can then model your holiday strategy around those ideas.
4. Monitor your strategy along the way.
Marketing is not a set-it-and-forget-it process. Part of proactive marketing is monitoring your strategy’s performance and adjusting your approach throughout. Consider the analytics we recommended reviewing in our previous point—email marketing clicks, blog statistics, etc. You will want to track those same analytics as you roll out your holiday strategy. This monitoring will provide you with the insight you need to modify your plan along the way. For example, if one email did exceptionally well, you may have found the pressure point that your audience responds to, and you will want to hone in on that idea.
5. Invest wisely in advertising.
You will be competing for your audience’s time during the holidays. Putting money behind your strategy may give you an edge over your competitors. That’s where pay-per-click (PPC) campaigns come into play. You can use a PPC strategy to secure digital advertisement space. Your audience will see your ad on search result pages when researching target keywords, which is an excellent way to increase brand awareness and can also have a quick return on investment. This element of your plan can be particularly effective when you use your proactive marketing analysis (referenced in the second point) to drive your ads’ direction.
6. Showcase your creativity.
We can’t stress enough how fierce the competition is during the holidays, so it’s safe to say that boring marketing elements are not going to make the cut. Identify a specific angle for your holiday marketing campaign to give your strategy more focus. Use design elements and creative wording to capture a moment of your audience’s time—it may just be the moment they decide to engage with you.
Do you need a hand building the marketing strategy that will speak to your audience this holiday season? We can help. Contact Green Apple Strategy today to schedule a consultation.