As the weather is slowly cooling down, the holiday season is quickly approaching. It always kind of sneaks up on you, doesn’t it? This year, your company can take advantage of the seasonal magic in the air and start designing your holiday marketing plan early. We’ve shared a few ways that you and your team can stay ahead of your competition by incorporating a few new elements into your marketing plan.
Curate Email Campaigns
Email marketing is one of the best ways to keep a potential customer engaged. Email is also one of the most influential ways to drive business and earn ROI (especially with Millennials). Plan and strategize your email content including specific promotions, engaging graphics, and the timeline that these should be distributed. Be sure to create a sense of urgency to make customers act fast (and be proud of their quick decision-making skills).
Design Festive Freebies
Whether content is available to current clients or is an incentive for new subscribers, free resources are always appreciated. Who doesn’t love free, valuable information? Add some holiday cheer to the mix to make it even more captivating. Think about your goods or services and customize some themed content that will help your customers solve a pain point.
Here are a few ideas to get your creative juices flowing:
- Shareable “good to know” information
- Holiday checklists
- Interactive illustrations
- Expert advice for the season
Show Your Appreciation
There’s nothing quite like receiving a corporate token of appreciation—you feel like your business truly matters. Spend the time to learn what your customers would genuinely value (even in a virtual world) and invest in the relationship.
The holiday season is also an incredible time to give back to your community or international nonprofits that your organization admires and supports. Utilize social media to raise awareness for the causes that your business believes in, and encourage your audience to help, strengthen and give back to others.
Ready to Implement?
Feel like your marketing plan involves details you’re not sure how to implement? Contact us today to schedule a consultation and give your customers what they want this holiday season.