The holiday season is one of the most exciting—and let’s be honest, busiest—times for marketers. Your audience is flooded with messages. Your team is juggling campaigns, content calendars, and Q4 deadlines. And your brand is racing toward those year-end goals.
Whether you’ve already mapped out your holiday marketing plan or you’re still deciding where to focus, this season is full of opportunities to connect in a way that’s memorable and meaningful.
Here are a few practical ways to make the most of the holidays without adding chaos to your calendar.
1. Show Gratitude With a Thoughtful Gifting Strategy
The holidays are a natural moment to say “thank you.” But the most impactful gifts are the ones that feel intentional. Whether you’re sending a simple handwritten note, a small branded item, or a custom gift based on your client’s interests, thoughtful gifting goes a long way in building trust and loyalty.
Pro tip: Start with strategy. Who are you gifting? What’s your budget? Can you personalize it?
We created a free, easy-to-use Client Gift Giving Checklist to help you plan ahead to surprise and delight your clients, customers, and team members in a way that feels intentional and on-brand.
If you’re running short on time, there are plenty of virtual client appreciation gifts that you can send at the last minute.
2. Infuse Some Fun Into Your Holiday Messaging
The competition for attention is at an all-time high during the holidays, but don’t let that stop you from showing your brand’s personality.
This is the perfect time to lighten things up. Run a “12 Days of Giving” campaign, share a holiday blooper reel, or create a digital greeting card with a personal message from your team. The goal? Make people smile and make your brand more memorable.
3. Give Back in a Way That Reflects Your Brand Values
If your team is already supporting a cause or community effort this season, don’t be afraid to share it. Customers increasingly want to support brands that support others and showcase corporate social responsibility.
Whether it’s a donation in clients’ names, volunteering as a team, or gifting from a local nonprofit shop, integrating social impact into your holiday marketing helps you connect in a more meaningful way.
Bonus idea from our checklist: Include a card with your gift that shares how you’re giving back this year, and invite your clients to join you.
4. Start Early to Stand Out (and Avoid Shipping Chaos)
Every year, the holiday rush seems to start earlier, and delivery delays are all too real. If you wait until mid-December, you’re competing for attention and for shipping windows.
Our advice:
- Finalize your gifting list and budget by early Q4.
- Schedule delivery for early December or even late November to beat the rush.
- Don’t forget: a well-timed Thanksgiving or New Year’s gift can be just as meaningful and more memorable.
Let’s Make This Holiday Season Count
Whether you’re trying to nurture existing relationships, reconnect with past clients, or finish the year strong, holiday marketing is a powerful way to do it. And with a little planning, it doesn’t have to feel overwhelming.
Want help creating a holiday strategy that feels thoughtful and strategic?
Download our Client Gift Giving Checklist or reach out to schedule a quick strategy session. We’d love to help you finish the year strong and set yourself up for success in the new year.