The rise of Nashville’s popularity in recent years has been nothing short of remarkable. The “It City” has experienced exponential growth, fueled by an influx of visitors seeking to immerse themselves in Nashville’s music scene, big events, honky-tonks, hot chicken, and hashtag murals. Nashville’s tourism industry generated record economic activity for the city in 2022 with unprecedented hotel performance. The city’s tourism industry is currently undertaking a five-year strategic plan to maintain the momentum and keep Nashville in demand as a destination.
For the bustling hospitality industry, the challenge of attracting and retaining customers has never been more pronounced. The stakes are even higher for independent hospitality businesses as they work to compete with bigger brands that have marketing budgets to match.
About Olive + Leo
Samantha Pyle, founder and CEO at Green Apple Strategy, saw an opportunity to help these smaller businesses compete. In February 2024, Sam and the Green Apple team launched Olive + Leo. O+L offers a streamlined text marketing and digital engagement platform to help restaurants and other hospitality businesses grow their audiences and build customer loyalty in an increasingly crowded marketplace.
“It’s never been more important or more challenging for hospitality businesses to find their audiences and tap into the loyalty they’ve inspired through the food, drinks, and atmosphere they’ve worked so hard to create,” said Pyle. “Customers crave genuine dialogue with the brands they love, but it’s largely up to those brands to meet their customers where they are to share their stories and make a personal connection.”
Instead of the full-service agency route, Olive+Leo is a user-friendly digital platform built specifically for hospitality. The platform combines the power of text marketing, digital loyalty programs, email strategy, and social media magic to allow businesses to stand out and build a loyal following. What we do is represented in our name. The olive is a plant that represents hospitality, warmth, and welcome, while the name Leo represents a canine symbol of loyalty.
“When eight out of ten customers are messaging with their favorite brands on social media, even the smallest restaurant operation can no longer afford to consider digital engagement an optional investment. It’s essential, and we created Olive + Leo to provide an affordable solution that levels the playing field for hospitality businesses, regardless of their size.”
With pricing to fit budgets of all sizes, Olive + Leo offers a wide range of effective, affordable customer engagement resources within one simple “handheld hospitality” solution, including online and in-person customer database enrollment, an intuitive SMS and MMS service with trackable promotions and performance metrics, turnkey social media strategies, and a comprehensive email marketing platform. Users can also choose between DIY and fully managed accounts based on their capacity and needs.
At Green Apple Strategy, we’ve had the privilege of working alongside some iconic restaurants over the years. We love helping businesses thrive, but the unique challenges of restaurant marketing often make it tough to afford a full-service agency. We’re so proud to offer the hospitality industry an affordable option that will allow their business to not only stay afloat but thrive for years to come.
See how Olive + Leo can elevate your customer experience, forge lasting connections, and supercharge loyalty.
Offering Strategic Solutions and Services to Help Businesses Grow
At Green Apple, we’re more than a marketing and PR agency. Strategy is at the core of everything we do. Learn about our process and how we can help you achieve your specific goals. If you have questions or want to discuss your needs, our team is here to help.