It’s been quite a year for marketers. AI quickly became commonplace, transforming the tools we use and challenging brands to stay authentic in how they connect with customers. For some, economic uncertainty caused entire industries to slow down and rethink how their marketing departments function. Yet, other businesses thrived, growing into new markets or making a splash with a successful new product launch.
At Green Apple Strategy, we’ve experienced all of the above alongside our clients this past year. And through it all, we’ve seen one thing hold true: marketing works best when it’s part of the bigger picture.
From business development and customer experience to operations and recruiting, marketing can be the thread that ties your organization together and brings a strategic mindset to all those areas.
As the year wraps up, we wanted to recap some of our most popular blog posts and key insights from 2025. We hope these resources will help you as you evaluate your performance this year and think strategically about how these changes will shape your marketing efforts in 2026.
Green Apple’s Top 10 Insights and Topics from 2025
Here are the topics that resonated most with our audience this year, proving where B2B and B2C businesses are focusing their energy:
1. Factors in Creating a Customer-Centric Culture
Customer experience is one of the most reliable drivers of business success, especially in uncertain times. In this post, we explored four shared traits of customer-centric companies and practical ways to put your customers at the heart of every decision.
2. Google Search Trends Worth Knowing for B2C Marketers
The world of search marketing changed dramatically this year. From Google’s integration of generative AI to new ways consumers discover products and services, B2C marketers had to stay agile. This blog breaks down the biggest trends and what they mean for your strategy moving forward.
3. How to Build a Unified Brand Story After a Merger or Acquisition
As mergers and acquisitions continued to rise in 2025, many companies faced a familiar challenge: unifying multiple brands and cultures under one story. Drawing on our own experience helping clients through transitions, this post outlines key steps for crafting a narrative that feels authentic and resonates internally and externally.
4. Client Gift Giving: Tips to Show Appreciation
In a year where meaningful connections mattered more than ever, thoughtful client gifting stood out as a simple yet strategic way to build relationships. This article shared ideas for how to make gift-giving intentional, whether you’re celebrating milestones, re-engaging dormant clients, or simply saying thank you.
5. How the Enneagram Can Help You Understand Your Customers
At Green Apple, we’re big fans of the Enneagram, and not just for personal development. It can also be used as a marketing tool. This post explored how personality frameworks can help you see your customers’ motivations more clearly and tailor your messaging in ways that truly resonate.
6. How to Plan and Execute Marketing Campaigns That Drive Results
There’s a big difference between having a marketing plan and executing one effectively. In this popular post, we unpacked the key ingredients for successful campaigns to help ensure your great ideas actually deliver results.
7. Creative Public Relations Tactics for Building Brand Authority
With traditional PR continuing to evolve, brands are getting creative about how they earn attention and authority. In this article, we shared some of the most effective PR tactics that help companies cut through the noise and build lasting credibility in their industries.
8. How to Request Customer Feedback and Testimonials
We all know the power of social proof, but asking for it can feel awkward. This post offered practical tips to make the process easier, more natural, and more successful so you can turn satisfied customers into your best brand advocates.
9. When to Hire a Graphic Designer Instead of Canva
AI and template-based design tools exploded in popularity this year, giving teams faster and more affordable ways to create visuals. But not every project should be DIY. In this article, we shared a framework for knowing when to use tools like Canva or when it’s worth investing in a professional designer to protect and elevate your brand.
10. How to Turn Customer Personas Into Impactful Marketing Strategies
Personas are only as valuable as the strategy they inform. This post revisited one of the fundamentals of effective marketing: understanding your customers. We explored how to use personas to shape campaigns, messaging, and content that speak directly to your audience’s needs, goals, and challenges.
Looking Ahead to Marketing in 2026
The marketing landscape isn’t slowing down, and neither are we. As technology evolves and customer expectations continue to rise, the most successful companies will be those that stay adaptable, authentic, and strategic in their approach.
If you’re ready to make 2026 your strongest year yet, we’d love to help. Learn more about our strategic planning services to see how Green Apple can help you build a marketing strategy that supports your business goals from every angle.