STANDING OUT IN A CROWDED INBOX: Email Marketing Best Practices for Today’s B2B Businesses
Let’s face it: Writing marketing emails that actually get read is hard work. This guide offers several best practices for today’s B2B businesses that desire to create email marketing campaigns that get opened, read, and acted upon.
Key topics include:
- Segmenting Your Lists to Provide Personal & Relevant Emails
- Creating Content People Actually Care About Reading
- Designing Your Emails for Mobile
- Testing & Tweaking As You Go