Marketing and public relations used to work separately, with drastically different approaches and goals. But in today’s digital world, where PR overlaps with other channels of communication, it’s more important than ever for the two disciplines to work together. For nearly every company we serve, we are exploring ways to incorporate PR into their comprehensive marketing plan. Unfortunately, not all brands recognize how important PR can be. According to recent research, only 19 percent of corporate communication departments actually contribute to the overall marketing strategy. As a result, many companies are missing a huge opportunity to accelerate brand awareness and improve consumer perception with proven and research-backed PR strategies.