In today’s world, everything is marketing. Subsequently, every area of your business has valuable insights or perspectives that could be beneficial for your marketing efforts. Taking the time to get your employees involved in marketing creates opportunities to connect with your audience on a human level.
While other teams and departments might not be responsible for your marketing goals, they can all play a valuable role in enhancing brand perception, improving lead generation, and creating more meaningful connections with your customers.
7 Ideas to Get Your Employees Involved in Marketing
Here are seven effective yet fairly simple ways to get your employees involved in your marketing efforts:
1. Invite Your Sales and Customer Success to Speak into Marketing Messaging
No one knows the challenges that your audience faces every day more than your sales and customer success teams. Knowing these challenges—and how you’re uniquely equipped to help them—is essential for sharing a clear and compelling marketing message.
There are several important questions your marketing team can ask sales and customer service to help improve your marketing copy and connect with your audience.
2. Equip Your Customer Relations Team with Easy Ways to Share Positive Feedback & Reviews
Customer reviews are powerful marketing tools. Yet many marketers don’t have direct access to feedback or testimonials from customers. This is where equipping your customer relations team with resources to capture feedback and reviews can really help.
It could be something as simple as an email template they can use to ask permission to share a positive review or implementing a customer survey platform to capture feedback.
3. Share your Team’s Expertise through Your Content Marketing.
If you offer a professional service, your team likely has knowledge and experience that can be beneficial for your audience. Finding ways to empower your employees to create content for your marketing can be a powerful way to position your brand as a thought leader in the industry and earn the trust of your audience.
4. Build an Employee Advocacy Plan
Your employees can also be your best promoters. This is one reason why many businesses have started creating a dedicated employee advocacy program within their organization. Helping employees understand their role as brand ambassadors can create tremendous dividends for the overall health and success of your company.
5. Make it Easy & Compelling for Employees to Share Your Social Content
Your marketing team spends a lot of time, energy, and effort to keep your social media platforms running. And yet, most employees don’t recognize how helpful and powerful it can be to simply share the content that you’ve created. While there are many reasons why people might not share your social content, the best way to overcome all of them is to create social content that your employees actually want to share.
6. Create an “Employee Spotlight Series” on Your Blog
At the end of the day, people connect with people, not brands. Consumers like hearing from real people more than sales campaigns that aren’t designed with a personal touch. Employee spotlights are a powerful way to share stories from an employee’s perspective. These spotlights can be very powerful tools when it comes to building trust and loyalty among other employees and even customers. They can also be helpful in recruiting new hires.
7. Acknowledge Social Responsibility or Volunteerism In Your Marketing
Many companies have a corporate social responsibility platform or promote ways for employees to give back to the community throughout the year. Promoting these activities through your marketing channels can be a great way to highlight your employees and create meaningful connections with your audience. When you share content that is focused on your team, employees are also likely to share the event and the content with their family and friends, generating goodwill and increased brand exposure.
We hope these ideas create an opportunity to integrate your marketing into your company rather than keeping it siloed. Finding ways to get employees involved in your marketing can be a powerful way to leverage your company’s community to create deeper, more personal connections with your audience.