Your website is the hub of your digital marketing efforts. Not only is it the first impression for potential customers, but it’s also the primary way people find your brand in today’s search-dominated marketing landscape. According to recent studies…
- 89% of B2B researchers use the Internet during the B2B research process. (Google)
- Organic search equates to 95% of all web traffic. (SimilarWeb)
- 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. (Hubspot)
That’s why it’s essential to design an SEO-friendly website. Focusing on the look and feel of your website without considering its function for generating traffic is a huge mistake. That’s why we always start with a solid SEO framework whenever we’re working with a client to build a successful website.
How to Design an SEO-Friendly Website
So, what is the best way to get started when it comes to designing an SEO-friendly website? Here are four important steps:
- Start with keyword research. If you want to make sure your website ranks high on the search terms potential customers are using, it’s important to begin the website design process with keyword research. How do you identify the right SEO keywords for your business? It’s always helpful to start by brainstorming the terms you would search for if you were looking for the good or service your business provides. But, there are also several tools you can use to eliminate the guesswork.
- Take time to evaluate your competition. SEO is all about ranking, so it’s important to know how you stack up to your competitors. Because of this, it’s also important to take time to leverage the tools you can use to do a quick SEO analysis of your website compared to your competitors.
- Recognize the SEO website tactics that influence your ranking. Because SEO algorithms are constantly evolving, it can be difficult to understand which tactics make the biggest difference for your ranking. To help demystify some of the confusing and complex lingoes around SEO, it’s important to know a few of the important basics for content marketing and SEO.
- Be strategic with your website content. Once you have a solid understanding of the basics, have evaluated your competition, and have identified potential keywords, it’s time to take everything you’ve learned and incorporate it into your website. If you want to optimize your content for search engines, then you must develop a calculated strategy on the front end. This is the only way to ensure your SEO efforts make an impact on the bottom line.
Helping our clients demystify SEO and leverage it to reach more customers is something we’re incredibly passionate about at Green Apple. That’s why we recently launched The SEO Silo—a stand-alone service specifically created to help brands maximize the SEO potential of their websites and increase the number of potential customers who find their brand through search. To learn more about The SEO Silo or get information for a specific question, connect with our team here.