Everyone has something to teach their audiences.
No matter your industry, you can offer your expert insight into ways to improve their personal or professional lives. Many people do this through in-person or live events. However, one highly-effective way to connect with your audience is via a webinar. So, why spend time planning a webinar?
In this article, we’ll explain:
- Three benefits of hosting a webinar
- A step-by-step plan to host a webinar
- How to make your webinar content more engaging
- How to get more out of your webinar
3 Benefits of Hosting a Webinar
1. You position yourself as an industry leader.
Webinars provide your audience with tangible, useful information, that will infuse something new into their daily work. It also leaves them wanting more and sparks follow-up questions. As they become more curious about the topic, or about adjacent topics in your industry, they will look to you as the industry expert with the answers.
2. Your audience has a new space to connect with you.
People want to connect with the brands they love, and they will especially appreciate learning something while they do it. When your audience can see you face-to-face and ask questions, they feel closer to your company, which opens doors for relationship building on both sides.
3. You can use it to increase your brand awareness.
One major goal of any marketing tool is to increase brand awareness. Webinars are incredibly versatile, especially when it comes to getting your name out there. You can promote this event on social media, in email blasts, on your podcast, and even word of mouth. Tell everyone you know who would be interested, and encourage them to send it to their friends and colleagues.
Step-by-Step: Planning Your Webinar
Step 1: Choose your topic. When planning, you’ll first need to decide on your webinar’s topic. Dig deep and find what you’re good at, and what others can learn from you. Ensure that your chosen topic is timely and relevant for your audience, and that it’s something that they can use to better themselves or their businesses.
Step 2: Map out your topic’s high points. What will you be talking about specifically? Create an outline of your topic’s most important points and note what you want to mention. Though you may feel confident talking about this topic, you will appreciate having a plan when you’re in the moment.
Step 3: Choose a platform. It’s essential to decide how you will present your webinar. There are several platforms out there built for this; however, you can also host your webinar via Zoom or another collaboration tool. Choose something that your audience will be familiar with so that there is no barrier standing in their way when they’re ready to learn.
Step 4: Begin promoting your webinar. Now that you know what your webinar will cover, you can craft a plan to get the word out. Use every channel that you have at your disposal: social media, email marketing, podcast (if you have one), blogs, word of mouth. Hit the ground running to spread the word and garner a large audience.
Step 5: Host your webinar. Once you’ve planned your webinar’s topic, your platform, and your marketing, it’s time to host. Use this time to teach your audience and answer their questions, but also use this time to relate with them and begin to build relationships.
Tip: You may find it more comfortable to give your audience a specific time to ask questions to deter interruptions.
Step 6: Provide your audience with resources. You’ve spent precious time and energy planning this presentation, and so you’ll want to make sure that your audience remembers what you’ve taught them—and, just as importantly, remember you. Create resources that you can disseminate before or after your webinar, depending on what they are. For example, you might provide them with a worksheet that helps them understand a complex concept. Or, maybe you create a guide that they can refer to later.
Tip: Your resources will have the best impact if you were to design them in alignment with your branding style and include your contact information for further questions.
Step 7: Follow up with your audience. This tool is all about relationship building, so don’t let the conversation stop after your webinar is over. Reach out to your participants after your webinar to thank them for attending and ask if they have more questions.
How to Make Your Webinar More Engaging
- Visuals, visuals, visuals! Never underestimate the power of a well-designed presentation slide. Work with a graphic designer to create visually engaging slides that help to drive your points home. Taking visuals a step further, you could consider creating an animation to illustrate a concept.
- Ask questions and receive responses to share in real-time. Your audience will appreciate your interest in their experiences and opinions. Take moments throughout your webinar to ask questions, which can also be an excellent way to do some market research. To make it faster and easier to collect the data, consider using a survey platform that will easily integrate into your presentation.
- Add a game element. We’re all children at heart and enjoy playing games. They keep us interested and learning so that it doesn’t feel like work, and isn’t as mentally taxing. Get creative with your planning and let your imagination run wild.
- Give them something to show for it. If your audience is there to learn more about a subject, they likely want their clients to know the work they’ve put in. Provide your attendees with badges to put on their website or send them a small token of appreciation, such as a branded piece of merchandise they can use at work.
How to Get More Out of Your Webinar
Many fall short in marketing because they don’t get full use of their tools. Webinars have a lot of mileage on them, if you keep going. Use your webinar and accompanying materials as incentives to join your email newsletter list. Send it to prospective clients who have questions that relate to your webinar topic. Send it out to your current mailing list for anyone who wasn’t able to watch live. If you continue to find ways to use your presentation, the time you spent creating it becomes even more valuable.
Are you looking for a marketing partner that continually works to inspire and create? Contact Green Apple Strategy to schedule a consultation.