It’s no secret that businesses are greatly impacted when the economy takes a hit because of a social crisis or pandemic, much like we’ve witnessed with COVID-19. In such challenging situations, business owners are forced to look for creative and alternative ways to keep revenue coming in and maintain business as usual. This is when advertising and marketing tactics can play a key role.
Why Consider Pay-Per-Click Advertising?
Along with search engine optimization (SEO), pay-per-click (PPC) advertising is one of the most popular ways to increase brand awareness for your business and often has a fast return on investment (ROI). PPC is all about paying for advertising space for specific target keywords on search results pages and is one of the fastest ways to jump-start your business with traffic today.
Why Pay-Per-Click During a Pandemic?
Amid the COVID-19 pandemic, as people are quarantined at home in front of their screens, the opportunity is vast for businesses to use PPC advertising. The main reason is that it can connect you with your customers and help you gain a competitive advantage. It’s also the perfect way to save some money within your digital marketing budget.
As cost-per-clicks have dropped on average during COVID-19, they are likely to continue to decrease, which reduces the amount of money an advertiser pays a publisher for every ad click. What does this mean for your business? Well, it gives you another chance to gain the lost market share from competitors who may be pulling back during this time.
Why Wait? Get Started Today!
Sure, it’s uncomfortable—and different—but now is the time to strategically grow your business and build your connections. Because you’re paying for them, PPC allows you to get up and running with ads for the keywords you want to rank for pretty quickly. Our team is here to help, so please contact us today to learn more about how PPC is a smart move—especially during a pandemic.