You never get a second chance to make a first impression. Neither does your website. In today’s world, where a majority of buyers do significant research online before any human interaction, making a good first impression with your website is essential.
Your website represents who you are and what you offer. When people see it for the first time they’re thinking:
- Is this site credible?
- Is it trustworthy?
- Is this a professional company?
- Is this company stable?
- Does this site make me feel welcome?
- Am I in the right place?
You need to ask yourself all of these questions when designing your website.
How to Make a Good Impression with Your Digital Presence
Here are a few tips for making a good first impression with great website design:
- Proper use of colors: Use the right colors for your audience and to draw attention to select elements. Don’t try to make everything jump out. The result will be just the opposite – nothing will stand out. Avoid a chaotic mix of colors on your website and instead, pick two to four colors for your template and marketing materials.
- Animations, gadgets, and media: Avoid anything unnecessary. Using Flash animations because they look cool is the wrong strategy. In most cases, it’s best not to use animated background or background music. Only use media and animations to help support content and information.
- Layout: Create a clear navigation structure and organize page elements in a grid fashion (as opposed to randomly scattered). Also, don’t be afraid of white space and avoid clutter!
- Typography: Make sure your website is legible. Use fonts, font sizes, and font colors that are easy to read. For easier page scanning, use bullet lists, section headers, and short paragraphs. If your site is English language-based, make sure information flows from left to right and top to bottom.
While design is important, it’s not the only thing for making a good impression. Our latest resource, 25 Website ‘Must Haves’ for Driving Traffic, Leads, and Sales, unpacks everything you need to know about converting more customers with a killer website.