---- Content Marketing Specialist ----
Once a member of Green Apple’s Orchard, Katie Shayotovich has joined our team as a full-time digital marketing specialist. Katie is a Hendersonville, Tennessee, native with a passion for social media and email marketing who loves to keep up with the latest trends, discovering ways that she can help our clients take advantage of emerging marketing opportunities. With a diverse background in social media and PR, Katie is well-versed in what it takes to improve a company’s brand awareness—and we’re elated to have her talent on our team.
As Green Apple’s Digital Marketing Specialist, Katie will focus on social media and email marketing for all of our clients, working closely with our strategist, Skylar, to collaborate on and execute their strategies. “I’m really excited to work on social media. It’s something I’m extremely passionate about, and I love keeping up with the ever-changing landscape of what social media can bring to marketing to help grow businesses,” Katie says.
Katie is a graduate of the University of Tennessee-Knoxville, where she first began school as a pre-dental major. After changing her major her sophomore year, Katie became a public relations major in the College of Communications. She also got her Master’s in Sports Management while working in recruiting in the Tennessee Football front office. Additionally, she assisted the Director of Recruiting and Football Relations and the coaching staff with recruiting events and strategy. From there, Katie’s love for social media grew while she was involved in All Campus Events at Tennessee, where she led the social media efforts and helped recruit for different events around campus.
She explored that love through several marketing internships during her undergraduate career, including interning with Volunteer Traditions, Tennessee Athletic Marketing Department, Zander Insurance, Haslam College of Business, Allegiant Athletic Agency, Nashville Sounds, and Eli Lilly and Company.
Katie found her new role after meeting Owner and Chief Marketing Strategist Samantha Pyle and inquiring about social media freelance opportunities. From there, she became part of our Orchard team and completely fell into step with the rest of the core team members. She says, “I was drawn to Green Apple because of how genuine, kind, and talented the employees are! I felt like I fit in seamlessly, and I loved working on a smaller team in a boutique agency setting. I look up to Sam a lot. We have similar personalities—being that we are both Enneagram 3s and Aries.”
When she’s not working on our clients’ social media, Katie is exploring one of her many hobbies. She enjoys watching sports, especially the Vols and Preds. She’s a huge Harry Potter fan and loves rereading the books and watching the movies. She is also passionate about her Peloton, saying, “I could talk about the cycling classes for hours.” She loves to draw on her iPad and has an Instagram dedicated to her digital art (@somethingnoteworthy).
Katie and her husband, Drew, live in Charlotte, North Carolina, where they love attending Charlotte Hornets games, as well as exploring the local brewery scene. She says she misses Martin’s BBQ in Nashville and frequently visits home to eat Martin’s wings with her dad before Predators games.