Inbound marketing has become one of the most effective tactics for generating new business in today’s digital age. According to a recent study

  • Companies are three times as likely to see higher ROI on inbound campaigns than outbound marketing.
  • Inbound marketing costs 62% less per lead than traditional outbound marketing.
  • 54% more leads are generated by inbound tactics than traditional paid marketing.

As a result, many businesses have started hiring a full-time inbound marketing employee or partnering with outside agencies to manage their inbound marketing efforts. But, as we’ve discussed before, not all marketing agencies are created equal. And, if you’re hiring a full-time employee, there are certain characteristics they should possess.

3 Characteristics of a Good Inbound Marketer

So, what makes a good inbound marketing hire or partner agency? Here are three characteristics:


  1. Inbound marketers know how to speak to the unique aspects of your business or industry. While finding an agency or employee with experience in your industry is nice, what’s most important is finding a partner who is at least willing to learn the unique nuances of your business or industry. A good inbound marketer should take the time to fully understand who you’re trying to reach and how you are uniquely equipped to help them. They ask the right questions to help you create inbound marketing campaigns that rise above the noise of your competitors and other voices in your industry.
  2. Inbound marketers leverage processes to help you get the most out of your content. When it comes to inbound marketing, you’re investing a lot of time and money. The best inbound marketers recognize this and have processes in place to help you get the most out of the content you’re creating. They actively work to help you maximize your content marketing efforts and work smarter, not harder when it comes to reaching potential customers.
  3. Inbound marketers can adapt as trends evolve or new opportunities arise. Great inbound marketers adapt to the new realities and opportunities that arise. They know that what worked in 2012 won’t necessarily work today. While the basic principles of marketing might stay the same, the tactics and channels will likely change. At the same time, if inbound marketers recognize that a particular topic or content piece takes off, they can quickly pivot to what works best and optimize your overall campaign.

Inbound marketing is an art and a science. It requires a knowledge of your customers and your business. It takes skill to communicate in ways that resonate and inspire people to take action. Taking the time to consider these characteristics when evaluating a potential full-time employee or inbound marketing partner will help you ensure the investment you’re making helps you experience the same kind of results I mentioned at the beginning of this post.