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In today’s increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to reach. Nevertheless, public relations is crucial for enterprise technology companies and B2B brands, regardless of size, vertical, or industry. We’re constantly encouraging our […]
While social media trends have evolved over the past few years, LinkedIn is still the essential platform for marketing and business development growth, especially for B2B brands. Every marketing department and business development professional should take time to consider how to use the platform, especially if you’re concerned that your LinkedIn page is underperforming. There […]
Content marketing might be evolving, but it’s not going away anytime soon. According to the latest research, 82% of marketers report actively using content marketing in 2021, up 70% from 2020. Yet, the constant demand for content can be exhausting for businesses. Finding creative ways to get the most out of your content marketing is […]
In a world where word of mouth and consumer feedback guides the decision-making process, Google reviews are critical when it comes to driving business to your company. As if a positive response from current customers isn’t enough, these testimonies can also go beyond their original purpose and be doubled as free marketing content for your […]
Do you have an Enneagram Type Eight on your team? If not, it might be time to, as they are certain to be a force of nature who leads your team toward growth. Named “The Challenger,” a Type Eight is usually self-confident, decisive, willful, and can even be confrontational at times—which they can often use […]
