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Transforming Pandemic Obstacles Into Opportunities

Since 1990, ATECH has served as an equipment repair company for thousands of restaurants and commercial kitchens across Tennessee. When COVID-19 brought the restaurant industry to a halt, ATECH needed a new way to generate revenue and retain employees. Green Apple stepped in as an agile marketing partner to help the company codify and promote a new planned maintenance service offering.

– Problem –

Navigating a Trickle Effect of Challenges

ATECH has decades of experience as a successful commercial kitchen equipment repair. Like others in the restaurant industry, their business came to an abrupt halt in March 2020. The restaurants they served shut down for weeks during the early days of the pandemic. Even when restaurants reopened, the need for equipment repair was still on the decline. ATECH’s leadership team realized they needed to find a solution.

– Solution –

Overcoming Obstacles with Agility and Creativity

The team at ATECH quickly identified a new business opportunity — offering planned maintenance services for restaurants and commercial kitchens — and turned to the Green Apple team for help. Our team designed and implemented a comprehensive marketing strategy that promoted the new service to current clients and potential customers.

This included a website redesign, marketing collateral, local SEO, and lead generation campaigns to drive business for planned maintenance. The effort led to tremendous growth and new business opportunities, which created a new challenge: staffing all their planned maintenance requests. Green Apple then pivoted to support ATECH’s new HR needs. Our team worked alongside ATECH to implement an additional marketing strategy for recruiting employees. Our strategy included event planning, tradeshow campaigns, technician spotlights, and social media management.

– Results –

A Bright, Sustainable Future

By serving as an agile marketing partner, Green Apple has been able to support ATECH’s most pressing business needs. As a result, the team at ATECH has experienced: 36% increase in revenue YoY 73% increase in their planned maintenance business 27 new hire applications Today, ATECH’s business is stronger than ever with a more sustainable business model and growing team. Together, ATECH and Green Apple have learned that marketing can play a helpful and important role in supporting any area of a business — from operations to HR. Whatever unexpected challenges might come next, the two teams are confident in their ability to work together and find new opportunities for growth.

– Creative –

What We Did

Marketing and Sales Strategy, Graphic Design, Event Planning, PR, Blogging, Email Marketing, Social Media, Video Scripting and Production, Employee and Customer Spotlights, and Recruitment and Operations Strategy.

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Reviews

What Our Clients Are Saying 

 
 
 
 
 
 
 
  
 
 
 
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 Amanda Monroe 
 
 
 
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Green Apple has been a delight to work with: Smart, strategic, and always considering their clients’ best interests. They dig deep to find what truly makes an impact, pivot when necessary, and consistently think ahead. Having partnered with the Green Apple team for over 2 years, I can confidently say they are among the most trustworthy, organized, and strategic agencies I’ve collaborated with!
  
 
  
 
 
 
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 Michael Shinn 
 
 
 
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Samantha really knows her stuff. Super easygoing and doing some really impressive things. Can’t say enough good things.
  
 
  
 
 
 
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 Amanda Williams 
 
 
 
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Green Apple Strategy is one of the best agencies I have had the privilege to work with as a freelance graphic designer. They are organized, efficient and kind. The processes they have in place help make everything run smoothly. The Green Apple team truly cares about its clients and works hard to fulfill their needs.
  
 
  
 
 
 
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 Krista Elvey 
 
 
 
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They are an incredibly talented and kind team to work with! I would highly recommend to any potential clients!
  
 
  
 
 
 
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 Kristina Iaccarino 
 
 
 
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There are many marketing agencies out there, but Green Apple is truly one of a kind. When they say "strategy first," they genuinely mean it. Instead of chasing trends, they take the time to understand each client’s needs and build thoughtful, customized plans. The team is made up of talented experts who are also kind, supportive, and deeply committed to both their work and their relationships. I'm so grateful for the opportunity to collaborate with them. It's rare to find a company with such strong values and people who offer both trust and unwavering support. If you're looking for a partner, whether you're working with them or for them, who truly cares and delivers with integrity, Green Apple is the one! 💚
  
 
  
 
 
 
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 Wendy Whittemore 
 
 
 
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I've known Samantha and Green Apple Strategy for quite a while now and have always been impressed with their deliverables. Over the past several years, we've been honored to partner with them on a variety of projects and have been just as impressed behind the scenes. Sam's team is professional and organized. Their multitude of backgrounds makes them the perfect partner for web, digital, video, design and all around great storytelling. They worked seamlessly with our production team getting them everything they needed in a timely manner. It was so refreshing to work at a quick pace and not get hung up on waiting for a reply. We look forward to continued work with Green Apply and would highly recommend them.
  
 
  
 
 
 
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 RDEE profile picture 
 
 
 RDEE 
 
 
 
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I have had the pleasure of working with Green Apple for over 10 years. Their team, especially through their creative collective, The Orchard, has been instrumental in achieving marketing successes across various shared clients in different industries. Green Apple's expertise and dedication to client success are unparalleled. They embrace new technologies, consistently combining the latest digital media techniques with a hands-on, personalized approach to client service that defines their brand and culture.
  
 
  
 
 
 
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 Meg Grunke 
 
 
 
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Green Apple has been instrumental in helping our organization grow. From redesigning our website to updating our brochures, they’ve handled everything seamlessly. Their team is top-notch—professional, creative, and genuinely invested in delivering positive outcomes for the companies they partner with. We couldn’t be happier with their work!