Taking #GivingTuesday to the next level.
Survivor Fitness has been participating in GivingTuesday since 2019 and recently connected with Green Apple Strategy to help design a campaign theme and social media strategy for GivingTuesday.
Heading into the 2022 giving season, the leadership team at Survivor Fitness wanted to capitalize on the momentum they gained throughout the year and create a unique campaign to help them reach their $7,500 goal. The team collaborated on ideas and developed a theme to capture the impact people could make by donating to Survivor Fitness. In 2022, that theme was “Give Help Today. Give Hope Tomorrow.”
After finalizing the GivingTuesday campaign messaging, Green Apple worked to design and develop all digital marketing assets to launch the campaign successfully.
Survivor Fitness reached the original $7,500 goal within hours of launching the campaign. This prompted their team to increase their fundraising goal that day.At the end of the campaign, Survivor Fitness raised more than $20,000 in just one day through its Giving Tuesday campaign.