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Making a Brand Shine Through Digital Strategy and Event Planning

Silicon Ranch Corporation is one of the fastest-growing developers, owners, and operators of solar energy plants in the United States. The company partnered with Green Apple Strategy to execute a brand refresh, design a new website, and plan a trade show event that would help the company stand out in an increasingly competitive solar energy market.

– Problem –

Standing Out in a Competitive Industry

Silicon Ranch Corporation has provided light and energy to thousands of people through its solar farm systems. As its leadership planned to expand its reach, they recognized the need for an enhanced digital presence.

Silicon Ranch reached out to Green Apple to help refresh its brand and design a new website. That initial project, paired with an updated approach to an annual trade show event, could help confirm Silicon Ranch’s presence and position as an industry leader and convert more leads.

– Solution –

Driving Results with Strategy, Creativity, and Execution

Before creating the new website, Green Apple conducted a digital audit and a UX audit. The data collected helped inform the design and the SEO strategy used to improve search engine rankings. The audits also identified several practical and actionable ways for Silicon Ranch to drive more leads. 

Green Apple also supported Silicon Ranch’s business efforts with event planning services. In 2018, Green Apple helped plan and execute a special evening at the historic Country Music Hall of Fame in Nashville, featuring award-winning singer-songwriters and hundreds of industry professionals. We took the event to Orlando, New Orleans, and back to Nashville in the years to follow. It became a major annual event in the industry, solidifying Silicon Ranch’s reputation with the members of NRECA and others in the field.

– Results –

Establishing a Foundation for a Bright Future

By partnering with Silicon Ranch for its brand refresh, website development, and trade show event planning, Green Apple was able to set the company up for a bright and successful future.

63% increase in yearly website visits

44% increase in unique page views

Connected with 300+ business leaders through annual event

– Creative –

What We Did

Marketing Strategy, Graphic Design, Website Design and Development, Event Planning, Blogging, Project Spotlights, Social Media, Email Marketing, and PR.

Case Studies

A small selection of Green Apple’s solutions and marketing services.

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LBMC EP New Website: Case Study

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Reviews

What Our Clients Are Saying

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Amanda Monroe profile picture
Amanda Monroe
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Green Apple has been a delight to work with: Smart, strategic, and always considering their clients’ best interests. They dig deep to find what truly makes an impact, pivot when necessary, and consistently think ahead. Having partnered with the Green Apple team for over 2 years, I can confidently say they are among the most trustworthy, organized, and strategic agencies I’ve collaborated with!
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Michael Shinn
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Samantha really knows her stuff. Super easygoing and doing some really impressive things. Can’t say enough good things.
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Amanda Williams
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Green Apple Strategy is one of the best agencies I have had the privilege to work with as a freelance graphic designer. They are organized, efficient and kind. The processes they have in place help make everything run smoothly. The Green Apple team truly cares about its clients and works hard to fulfill their needs.
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Krista Elvey
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They are an incredibly talented and kind team to work with! I would highly recommend to any potential clients!
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Kristina Iaccarino profile picture
Kristina Iaccarino
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There are many marketing agencies out there, but Green Apple is truly one of a kind. When they say "strategy first," they genuinely mean it. Instead of chasing trends, they take the time to understand each client’s needs and build thoughtful, customized plans. The team is made up of talented experts who are also kind, supportive, and deeply committed to both their work and their relationships. I'm so grateful for the opportunity to collaborate with them. It's rare to find a company with such strong values and people who offer both trust and unwavering support. If you're looking for a partner, whether you're working with them or for them, who truly cares and delivers with integrity, Green Apple is the one! 💚
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Wendy Whittemore
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I've known Samantha and Green Apple Strategy for quite a while now and have always been impressed with their deliverables. Over the past several years, we've been honored to partner with them on a variety of projects and have been just as impressed behind the scenes. Sam's team is professional and organized. Their multitude of backgrounds makes them the perfect partner for web, digital, video, design and all around great storytelling. They worked seamlessly with our production team getting them everything they needed in a timely manner. It was so refreshing to work at a quick pace and not get hung up on waiting for a reply. We look forward to continued work with Green Apply and would highly recommend them.
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RDEE
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I have had the pleasure of working with Green Apple for over 10 years. Their team, especially through their creative collective, The Orchard, has been instrumental in achieving marketing successes across various shared clients in different industries. Green Apple's expertise and dedication to client success are unparalleled. They embrace new technologies, consistently combining the latest digital media techniques with a hands-on, personalized approach to client service that defines their brand and culture.
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Meg Grunke
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Green Apple has been instrumental in helping our organization grow. From redesigning our website to updating our brochures, they’ve handled everything seamlessly. Their team is top-notch—professional, creative, and genuinely invested in delivering positive outcomes for the companies they partner with. We couldn’t be happier with their work!