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Overview

LBMC Employment Partners (EP) is a Professional Employer Organization (PEO) and HR outsourcing firm that provides comprehensive HR, payroll, benefits, and compliance services for small to mid-sized businesses. Known for its deep industry knowledge and highly personalized guidance, LBMC EP helps organizations reduce administrative burden while gaining access to stronger benefits and HR expertise.

Opportunity

As part of the larger LBMC family of brands, LBMC EP’s digital presence had long been connected to the parent organization. But as the EP team continued to grow and take greater ownership of its marketing and sales efforts, it became clear that they needed a website built specifically for their business.

LBMC EP needed a user-friendly website that clearly communicated their services, positioned them as a thought leader, and supported active sales conversations. The website would become their primary digital home in a rapidly growing PEO market.

When EP began planning this next phase of growth, they turned to the Green Apple team to strategically decide how to build a new digital foundation. Our role was to translate business goals into a practical, phased solution that balanced brand evolution, technical execution, and content strategy, all on an accelerated timeline.

Establishing a Strong, Compelling Digital Foundation

The first priority was to establish LBMC EP’s first fully independent web presence. The new site needed to clearly communicate services, expertise, and brand positioning while serving as a professional, conversion-focused resource for both marketing and sales teams.

This was especially important in a competitive market. Since 2012, the PEO industry has more than quadrupled in size, so brand differentiation is essential.

Before website design or development, we began with a clear messaging strategy. Our team interviewed sales leaders, internal stakeholders, and clients to uncover what truly set LBMC EP apart. After our research, we shaped a clear brand narrative that emphasized personalized guidance, deep expertise, and partnership.

This messaging framework became the backbone of the website. It informed page structure, copy, calls to action, and future content marketing efforts. The result was a site that did more than list services. It told a clear story about who LBMC EP serves, how they work, and why businesses should choose them.

Speed-to-Market with a Scalable Growth Plan

The second challenge was timing. The site needed to launch quickly to support active sales efforts, while still allowing room for a more robust experience as additional pages and content were completed.

We approached the project with a phased launch strategy.

Phase I focused on speed-to-market. We delivered a strong core site with an optimized structure, a clean design, and SEO-ready content that sales teams could use immediately in conversations.

At the same time, we built a scalable architecture that could grow with the brand. The CMS, site structure, and SEO foundation were designed to support future expansion, new service pages, landing pages, and content campaigns without needing a rebuild.

Our approach allowed LBMC EP to move quickly now while planning wisely for the future.

Results

Phase I of the website launched, giving LBMC EP an independent digital presence that immediately supported sales and marketing efforts. Phase II followed with additional pages and expanded content.

Since launch, the new website has delivered:

  • Clear, measurable value, positioning LBMC EP to clearly market its services to a growing, highly relevant audience while establishing a strong foundation for continued traffic and lead growth.

  • An improved user experience, with strategic contact points that reduce friction and encourage prospective clients to take the next step.

  • Scalable growth support, with more than 10 new web pages completed in Phase I and II to support evolving initiatives.

For Green Apple, this work reflects our partnership with growing B2B organizations. We help clients think through how brand, messaging, technology, and content work together to support long-term growth.

 

With LBMC EP, the result was more than a new site. It was a digital foundation built to grow and evolve with the business.

– Creative –

What We Did

Messaging Strategy, Website Design and Development, Content Marketing, Social Media, Client Spotlights, Email Marketing

lbmcep.com website before update
lbmcep.com new website visual

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Customer

Testimonials

President & Founder
Green Apple has been a helpful partner as we’ve launched our platform, learned together, and adjusted to help more patients and their families through CaringWays. It’s evident their team cares about our mission, which makes our work together easy and enjoyable.
Kristi Morrow
CaringWays
COO
Green Apple has successfully implemented various strategies and projects that have both increased our brand recognition and directly driven business to our organization. Our dedicated Green Apple team is knowledgeable in what they do, produces quality work on time, and is flexible in pivoting to our ever-changing priorities. We’ve been very happy with the results of our relationship together and would highly recommend their service.
Charlie Kunberger
ATECH
CEO
Samantha and her team at Green Apple Strategy will treat your company like their own. They will take the time to get to know who your Company is, what it stands for, and who you are, personally. I'm very grateful to work with the team, each member specializing in a different marketing and communication segment. I highly recommend partnering with Green Apple Strategy for all marketing strategy
Kathleen Maxwell
Maxwell Roofing
Marketing Manager
The Green Apple team is a trusted partner in our marketing activities and goals. Their team of experts consistently works to exceed our expectations to provide insightful solutions to engage and connect with families. We are grateful for their hard work and dedication.
Joy Haynes
The Gardner School
Practice Leader
Sam and the Green Apple team have worked hard to learn our business and help us develop a strategy to best represent our company to our clients. They are professional, responsive, and creative — the perfect combination for a marketing partner!
Mark Burnette
LBMC Advisory Services