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Overview

LBMC Employment Partners (EP) is a Professional Employer Organization (PEO) and HR outsourcing firm that provides comprehensive HR, payroll, benefits, and compliance services for small to mid-sized businesses. Known for its deep industry knowledge and highly personalized guidance, LBMC EP helps organizations reduce administrative burden while gaining access to stronger benefits and HR expertise.

Opportunity

As part of the larger LBMC family of brands, LBMC EP’s digital presence had long been connected to the parent organization. But as the EP team continued to grow and take greater ownership of its marketing and sales efforts, it became clear that they needed a website built specifically for their business.

LBMC EP needed a user-friendly website that clearly communicated their services, positioned them as a thought leader, and supported active sales conversations. The website would become their primary digital home in a rapidly growing PEO market.

When EP began planning this next phase of growth, they turned to the Green Apple team to strategically decide how to build a new digital foundation. Our role was to translate business goals into a practical, phased solution that balanced brand evolution, technical execution, and content strategy, all on an accelerated timeline.

Establishing a Strong, Compelling Digital Foundation

The first priority was to establish LBMC EP’s first fully independent web presence. The new site needed to clearly communicate services, expertise, and brand positioning while serving as a professional, conversion-focused resource for both marketing and sales teams.

This was especially important in a competitive market. Since 2012, the PEO industry has more than quadrupled in size, so brand differentiation is essential.

Before website design or development, we began with a clear messaging strategy. Our team interviewed sales leaders, internal stakeholders, and clients to uncover what truly set LBMC EP apart. After our research, we shaped a clear brand narrative that emphasized personalized guidance, deep expertise, and partnership.

This messaging framework became the backbone of the website. It informed page structure, copy, calls to action, and future content marketing efforts. The result was a site that did more than list services. It told a clear story about who LBMC EP serves, how they work, and why businesses should choose them.

Speed-to-Market with a Scalable Growth Plan

The second challenge was timing. The site needed to launch quickly to support active sales efforts, while still allowing room for a more robust experience as additional pages and content were completed.

We approached the project with a phased launch strategy.

Phase I focused on speed-to-market. We delivered a strong core site with an optimized structure, a clean design, and SEO-ready content that sales teams could use immediately in conversations.

At the same time, we built a scalable architecture that could grow with the brand. The CMS, site structure, and SEO foundation were designed to support future expansion, new service pages, landing pages, and content campaigns without needing a rebuild.

Our approach allowed LBMC EP to move quickly now while planning wisely for the future.

Results

Phase I of the website launched, giving LBMC EP an independent digital presence that immediately supported sales and marketing efforts. Phase II followed with additional pages and expanded content.

Since launch, the new website has delivered:

  • Clear, measurable value, positioning LBMC EP to clearly market its services to a growing, highly relevant audience while establishing a strong foundation for continued traffic and lead growth.
  • An improved user experience, with strategic contact points that reduce friction and encourage prospective clients to take the next step.
  • Scalable growth support, with more than 10 new web pages completed in Phase I and II to support evolving initiatives.

For Green Apple, this work reflects our partnership with growing B2B organizations. We help clients think through how brand, messaging, technology, and content work together to support long-term growth.

With LBMC EP, the result was more than a new site. It was a digital foundation built to grow and evolve with the business.

What We Did

Messaging Strategy, Website Design and Development, Content Marketing, Social Media, Client Spotlights, Email Marketing

Client Testimonial

“Working with Green Apple continues to be a wonderful experience. The team guided us seamlessly through a website rebuild, helping us modernize our image, refresh our messaging, and create a digital presence that reflects who we are today. Their collaboration, thoughtfulness, and responsiveness throughout the process made a daunting task not only achievable but successful. Even now, we remain grateful for their ongoing support with routine maintenance and SEO. We couldn’t be happier with the results.”

— Melissa LoPorto, LBMC EP

lbmcep.com website before update
lbmcep.com new website visual

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Reviews

What It’s Like to Work With Us

 
 
 
 
 
 
 
  
 
 
 
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 Amanda Monroe 
 
 
 
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Green Apple has been a delight to work with: Smart, strategic, and always considering their clients’ best interests. They dig deep to find what truly makes an impact, pivot when necessary, and consistently think ahead. Having partnered with the Green Apple team for over 2 years, I can confidently say they are among the most trustworthy, organized, and strategic agencies I’ve collaborated with!
  
 
  
 
 
 
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 Michael Shinn 
 
 
 
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Samantha really knows her stuff. Super easygoing and doing some really impressive things. Can’t say enough good things.
  
 
  
 
 
 
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 Amanda Williams 
 
 
 
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Green Apple Strategy is one of the best agencies I have had the privilege to work with as a freelance graphic designer. They are organized, efficient and kind. The processes they have in place help make everything run smoothly. The Green Apple team truly cares about its clients and works hard to fulfill their needs.
  
 
  
 
 
 
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 Krista Elvey 
 
 
 
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They are an incredibly talented and kind team to work with! I would highly recommend to any potential clients!
  
 
  
 
 
 
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 Kristina Iaccarino 
 
 
 
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There are many marketing agencies out there, but Green Apple is truly one of a kind. When they say "strategy first," they genuinely mean it. Instead of chasing trends, they take the time to understand each client’s needs and build thoughtful, customized plans. The team is made up of talented experts who are also kind, supportive, and deeply committed to both their work and their relationships. I'm so grateful for the opportunity to collaborate with them. It's rare to find a company with such strong values and people who offer both trust and unwavering support. If you're looking for a partner, whether you're working with them or for them, who truly cares and delivers with integrity, Green Apple is the one! 💚
  
 
  
 
 
 
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 Wendy Whittemore 
 
 
 
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I've known Samantha and Green Apple Strategy for quite a while now and have always been impressed with their deliverables. Over the past several years, we've been honored to partner with them on a variety of projects and have been just as impressed behind the scenes. Sam's team is professional and organized. Their multitude of backgrounds makes them the perfect partner for web, digital, video, design and all around great storytelling. They worked seamlessly with our production team getting them everything they needed in a timely manner. It was so refreshing to work at a quick pace and not get hung up on waiting for a reply. We look forward to continued work with Green Apply and would highly recommend them.
  
 
  
 
 
 
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 RDEE 
 
 
 
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I have had the pleasure of working with Green Apple for over 10 years. Their team, especially through their creative collective, The Orchard, has been instrumental in achieving marketing successes across various shared clients in different industries. Green Apple's expertise and dedication to client success are unparalleled. They embrace new technologies, consistently combining the latest digital media techniques with a hands-on, personalized approach to client service that defines their brand and culture.
  
 
  
 
 
 
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 Meg Grunke 
 
 
 
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Green Apple has been instrumental in helping our organization grow. From redesigning our website to updating our brochures, they’ve handled everything seamlessly. Their team is top-notch—professional, creative, and genuinely invested in delivering positive outcomes for the companies they partner with. We couldn’t be happier with their work!