Category: Strategy Development

Charter Construction’s growth has always been supported by hiring good people and fostering a culture where its team can thrive. However, like many companies in today’s competitive market, it faces ongoing hiring challenges. During a strategy session with Green Apple, Charter’s leadership expressed a desire to strengthen its hiring process by securing the “best of the best” from the next generation.

Green Apple saw an opportunity to level up Charter’s hiring strategy and developed a recruitment strategy that included a stronger internship program. The new vision focused on building an intentional mentorship program that would serve as a key component of Charter’s internship program. This would enable Charter to develop even stronger relationships with entry-level talent, laying the groundwork for future growth. A new approach would also help Charter retain top performers and foster a culture of internal promotion, building strong leadership and institutional expertise as the company grows.

Green Apple took the lead in structuring the program by defining the mentorship roles and determining how many interns each department would take on. Dedicated program managers for both the office interns and field interns ensured that each intern gained valuable, hands-on experience during their time at Charter. The plan featured a clear onboarding process, structured mentorship, and a tailored internship checklist. This checklist ensures that interns gain meaningful, hands-on experience while making their time at Charter both valuable and rewarding. Weekly check-ins, guided mentorship, and a final project assignment were also added to the program so that each intern finished with a solid understanding of the industry.

The acquisition opened a new chapter for First Acceptance and offered a fresh opportunity to redefine its brand narrative and employee culture. Recognizing that employees are the most vital part of their company, First Acceptance wanted its employer brand and messaging to be driven by its people. The company understood that by listening to its employees, it could create a more connected and engaged workforce, especially for those working remotely.

To ensure the employee brand reflected First Acceptance’s unique culture, Green Apple Strategy collaborated with the company’s HR team to design and distribute a series of employee surveys. These surveys were created to gather honest feedback from employees across the entire organization about their experiences working at the company, their views on the company’s values, and how connected they felt in their roles.

Green Apple worked hand-in-hand with the First Acceptance team throughout the process. Our goal was to ensure that employee feedback was at the center of the strategy and that everything employee-driven remained true to their voices. This collaborative approach helped us maintain integrity and foster an authentic representation of the company’s culture. It also positioned First Acceptance to build an employee-focused brand narrative that resonated with current employees while enhancing their recruitment efforts.