Skip to content
maxwell roofing logo white

Building the Blueprint for Sales Success

Green Apple Strategy has had the privilege of serving as Maxwell Roofing & Sheet Metal’s marketing partner since 2017, helping them navigate a changing industry with clarity, strategy, and confidence. ​​Most recently, that partnership took on a new shape: building a custom sales playbook — one of the most foundational tools we’ve created together to date.

Maxwell Roofing knew that in order to scale, their sales team needed a unified approach—a resource that could help them work smarter, communicate consistently, and stay aligned with the values that set the company apart. Green Apple stepped in to help develop a comprehensive sales playbook to support day-to-day operations and facilitate long-term growth.

Tailored Structure and Custom Content Built for Maxwell

We didn’t use a plug-and-play template to create Maxwell’s sales playbook. From the very beginning, we engaged in deep collaboration with Maxwell Roofing’s leadership team and key sales stakeholders to build the playbook. Over the course of several months, we worked together to map out a structure that mirrored how their team actually works in the field and behind the scenes.

The result is a sales playbook that truly matches how Maxwell Roofing operates. Every section was tailored with purpose—from high-level messaging to daily operational tools. Core components like “MAXCare,” “Operational CRM,” and “The Maxwell Way” weren’t generic—each section was custom-built to reflect the language, process, and culture of Maxwell Roofing.

Long-Term Sales Enablement

More than just a training manual, the sales playbook was designed to be a dynamic, ongoing tool for enablement and growth. Our team delivered a beautifully branded and visually polished resource that’s also deeply functional and user-friendly.

This is a tool Maxwell’s team can continue to use and adapt over time. It supports sales performance by clarifying internal communication, highlighting the customer experience, and codifying operational excellence. Whether onboarding new hires, streamlining proposal processes, or aligning messaging across teams, the playbook will serve as a scalable foundation for Maxwell Roofing’s next chapter.

– Results –

Tangible Impact of Collaboration

While the playbook is still in its early stages of rollout, the impact is already clear. It’s creating stronger alignment across the sales team, streamlining onboarding for new reps, and serving as a go-to resource to save time and reduce confusion. As Maxwell Roofing continues to grow, this tool will serve as a scalable foundation for its sales team. 

– Creative –

What We Did

Marketing and Sales Strategy, Sales Collateral Design, Copywriting, Graphic Design

sales playbook exterior mock up
sales playbook interior mock up

Case Studies

A small selection of Green Apple’s solutions and marketing services.

Charter-Retirement-Skyline

Charter Construction: Retirement Celebration Case Study

,
Celebrating a Legacy of Leadership When longtime Charter Construction leader Turner Talley announced his retirement, his team knew they wanted to host a send-off
See Case Study
pr photos at saffire restaurant

Saffire: Crafting a Buzzworthy Comeback for a Local Favorite.

,
Crafting a Culinary Comeback Saffire Restaurant was a beloved Franklin, TN staple for 17 years, known for its innovative menu and vibrant atmosphere. After
See Case Study
father dropping off baby with daycare provider

The Gardner School: From Experiences to Reviews: Designing a Five-Star Campaign.

,
Transforming Positive Experiences into Five-Star Reviews The Gardner School is a nationwide leader in early childhood education and preschool, with nearly 40 locations across
See Case Study
Load More

Customer

Testimonials

President & Founder
Green Apple has been a helpful partner as we’ve launched our platform, learned together, and adjusted to help more patients and their families through CaringWays. It’s evident their team cares about our mission, which makes our work together easy and enjoyable.
Kristi Morrow
CaringWays
COO
Green Apple has successfully implemented various strategies and projects that have both increased our brand recognition and directly driven business to our organization. Our dedicated Green Apple team is knowledgeable in what they do, produces quality work on time, and is flexible in pivoting to our ever-changing priorities. We’ve been very happy with the results of our relationship together and would highly recommend their service.
Charlie Kunberger
ATECH
CEO
Samantha and her team at Green Apple Strategy will treat your company like their own. They will take the time to get to know who your Company is, what it stands for, and who you are, personally. I'm very grateful to work with the team, each member specializing in a different marketing and communication segment. I highly recommend partnering with Green Apple Strategy for all marketing strategy
Kathleen Maxwell
Maxwell Roofing
Marketing Manager
The Green Apple team is a trusted partner in our marketing activities and goals. Their team of experts consistently works to exceed our expectations to provide insightful solutions to engage and connect with families. We are grateful for their hard work and dedication.
Joy Haynes
The Gardner School
Practice Leader
Sam and the Green Apple team have worked hard to learn our business and help us develop a strategy to best represent our company to our clients. They are professional, responsive, and creative — the perfect combination for a marketing partner!
Mark Burnette
LBMC Advisory Services