Category: Public Relations

From the beginning, it was clear that this event needed to honor Turner’s retirement while celebrating the Charter family. Turner, known for his humility and people-first leadership style, would never want the spotlight solely on himself. With that in mind, we designed the event to reflect his legacy through the lens of Charter’s collective success.

The retirement celebration was held at GEODIS Park, one of Charter Construction’s most high-profile and meaningful projects in recent years. The venue not only provided a stunning backdrop but also felt deeply personal to both Turner and the Charter team. We partnered closely with the staff at GEODIS Park to offer guests exclusive behind-the-scenes tours, creating a full-circle moment that tied Turner’s leadership to one of Charter’s standout achievements.

From the branded jumbotron to digital displays and banner backdrops, the event was a celebration of Charter’s identity, intentionally crafted to showcase the people, culture, and community that made Turner’s journey so impactful. Every detail reflected Charter’s brand and the values Turner helped instill.

Green Apple Strategy collaborated closely with Saffire’s management to create a buzz-worthy grand opening celebration. The centerpiece of the campaign was an exclusive soft launch party designed to connect Saffire with influential media personalities and local tastemakers.

Green Apple curated a list of 30-40 priority guests, including media professionals and social influencers with strong ties to Nashville’s food and lifestyle communities. The team managed every detail, from identifying the right invitees to crafting and sending personalized invitations that reflected Saffire’s brand.

One highlight of the event was coordinating a site tour, tasting experience, and exclusive interview with Julia Masters, an entertainment business reporter for the Nashville Business Journal. This ensured high-quality media coverage while showcasing Saffire’s reinvigorated vision.

To complement the event, Green Apple developed a compelling press release that positioned Saffire as a reinvented icon. This release was distributed to key outlets, generating initial buzz and setting the stage for ongoing media interest.

The Skylight presented a unique branding challenge. It needed to capture the buzz of a new and exciting venue while simultaneously honoring the rich history and architectural beauty of The Factory. To achieve this balance, Green Apple facilitated a series of collaborative brainstorming sessions with The Factory team. Through these sessions, a clear brand narrative emerged: The Skylight was to be a haven for authentic connection, a place where the past and present intertwined to create a space for shared experiences over craft food and drinks.

From this narrative, Green Apple created a comprehensive branding and messaging package. The Skylight’s name evokes the venue’s soaring atrium, a physical manifestation of the bar’s commitment to hospitality and openness. The logo, a stylized beam structure punctuated by a radiant starburst, symbolizes the vibrant energy that The Skylight brings to the historic space. 

The best way to highlight the impact of Project UNITE was to host a newsworthy event with company leadership, professional partners, and local county and state officials. But managing an event of this magnitude—from planning to promoting and executing the event—would require assistance with all of their other responsibilities. The marketing team sought support in order to maximize the success of the project. That’s when they turned to the Green Apple Strategy team.