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Exceeding #GivingTuesday Expectations

Survivor Fitness helps cancer survivors regain their health and wellness through one-on-one personal training and nutritional support. A nonprofit organization that relies on the generous giving of others to provide scholarships to participants, Survivor Fitness has invested in an annual GivingTuesday campaign to jumpstart their year-end fundraising efforts.

Taking #GivingTuesday to the Next Level

Survivor Fitness has been participating in GivingTuesday since 2019 and recently connected with Green Apple Strategy to help design a campaign theme and social media strategy for GivingTuesday.

Heading into the 2022 giving season, the leadership team at Survivor Fitness wanted to capitalize on the momentum they gained throughout the year and create a unique campaign to help them reach their $7,500 goal. The team collaborated on ideas and developed a theme to capture the impact people could make by donating to Survivor Fitness. In 2022, that theme was “Give Help Today. Give Hope Tomorrow.” 

After finalizing the GivingTuesday campaign messaging, Green Apple worked to design and develop all digital marketing assets to launch the campaign successfully. 

Survivor Fitness reached the original $7,500 goal within hours of launching the campaign. This prompted their team to increase their fundraising goal that day.At the end of the campaign, Survivor Fitness raised more than $20,000 in just one day through its Giving Tuesday campaign.

Continuing to Expand the Mission

In 2023, the Green Apple was thrilled to support the next GivingTuesday campaign. “Because of You” was the 2023 campaign—crafted to highlight the special relationship between donors and participants. Green Apple created a comprehensive social media campaign that included content, graphics, and captivating videos for Instagram and Facebook. We also created a social media tool kit for Survivor Fitness partners and board members to share on their personal channels. 

The results from the 2023 campaign raised more than $18,500 in a single day, including matching donations. Another noteworthy highlight from the 2023 campaign was the number of participant applications Survivor Fitness received on GivingTuesday. In just over two days, Survivor Fitness received 18 new applications from cancer survivors interested in participating in the program—a new 24-hour record for them!

Impacting Hundreds of Lives

Each year, the impact of this one-day campaign has grown. Over the past two years, Survivor Fitness has raised more than $38,500 from their GivingTuesday campaigns. Through those donations, the organization can provide more than 1,000 training sessions to help cancer survivors face the future with hope. 

Survivor Fitness and Green Apple have gained valuable insights through crafting numerous GivingTuesday campaigns together, showing their dedication to constant learning and improvement. This ongoing process has led to more effective campaigns, advancing their mission with impactful messaging and strategic implementation.

– Creative –

What We Did

Marketing Strategy, Blogging, Participant Spotlights, Campaign Development, Graphic Design, PR, and Social Media. 

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