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By 2025, millennials will make up 75% of the workforce. It’s hard to believe, isn’t it? This statistic shines a bright light on how our marketing lens should shift as generations age. Before we knew it, Millennials will be three-quarters of the workforce, and in the blink of an eye, Gen Z will be right […]
The Green Apple Strategy team recently shared how our perspective has changed throughout the COVID-19 pandemic. We shared those thoughts after weeks of soul searching and challenging ourselves to understand what makes our team tick and how we can improve. A few of the lessons we learned from the pandemic were expected: flexibility is everything, […]
Whether your brand has long been established, is getting a refresh, or is a new start-up company, it’s getting harder and harder to stand out in today’s noisy, competitive world. To make our point even clearer, take a moment and scroll through your email inbox. How many of those emails are marketing messages? And, how […]
How do you ensure that the time and effort you invest in marketing truly impact your audience and inspire them to take the next step? This is an age-old question that every business is trying to answer. The secret to success starts with knowing what your customers think and feel. This is why empathy is […]
Creating a culture of teamwork and collaboration is one of the most important things you can do for your business. Here are a few reasons why… 75% of employers rate teamwork and collaboration as “very important.” (Source) 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failure. (Source) Collaborative teams […]
