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It’s easy to overlook email when shiny new marketing tools pop up every month. But here’s the truth: email still works. In fact, B2B email marketing generates an average ROI of $36 for every $1 spent. That’s a number worth paying attention to. That said, what worked a year ago might not work today. Inbox […]
When was the last time you bought something without reading a review first? The same is true for your customers. They want social proof before committing. Whether you’re a B2B brand with a complex sales cycle or a B2C business focused on customer loyalty, your reputation drives decisions. And your customers? They’re your most powerful […]
If there’s one marketing channel that doesn’t get enough love, it’s the humble email newsletter. It’s not flashy like social media. It doesn’t promise instant leads like digital ads. But it works. For small to mid-size B2B businesses, a well-done newsletter just might be your most underutilized tool for staying top of mind, building trust, […]
As we embrace a new year and reflect on the last, we’re proud to celebrate the incredible work we’ve accomplished with our clients in 2024. From milestone transitions and acquisitions to innovative campaigns and strategic recruitment efforts, these projects highlight Green Apple Strategy’s commitment to crafting impactful strategies and solutions that drive growth and unlock […]
Strengthening Employee Connections through a Strategic Marketing Approach Following the acquisition of its retail division, First Acceptance Insurance Company was presented with a unique opportunity to reinforce its commitment to more than 700 claims professionals still at the heart of the company. At the same time, the company sought to elevate its recruitment efforts by […]
