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Word of mouth has always been one of the most popular and reliable referral tools. However, in today’s digital age, we can quickly access information about any product or service with a quick online search. What’s the best air fryer for a large family? How should I style my new shoes? What’s the best beach […]
The holiday season is a time when social media comes alive with festive cheer. Businesses are vying for attention while also trying to capture the holiday spirit. If done well, holiday marketing on social media can be some of the most valuable content you produce. We’re here to guide you through some simple yet highly […]
There’s nothing quite like an event to boost enthusiasm and excitement around your brand. Virtual and in-person events each serve a unique purpose for connecting with your target audience. While events are effective, they can also consume a lot of staff time and financial resources. Effective event marketing strategies can help you get the best […]
“Was it a successful event?” can be one of the hardest questions for marketers, sales professionals, or business owners to quantify. Whether you’re sponsoring a tradeshow, marketing, or hosting a VIP gathering for your customers, it can be difficult to track the impact of the event. Many times, the impact may not be immediately measurable. […]
When you run a successful business, your customers have stories and experiences to share about your company. Their feedback can provide valuable ideas for improvement and reassurance about what you’re doing right. But it can be difficult to access this valuable information without taking an intentional approach to collecting it. How can you ask customers […]
