Beyond the Vanity Metrics: 4 Marketing KPIs CEOs Should Know

As a CEO or business leader, you’re responsible for a lot. Leading your company requires a working knowledge of each area of your business. Because of this, it’s essential that you focus on the metrics and key performance indicators that are truly propelling your business forward. After all, marketing is the lifeblood of your business, […]

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Creating a Ripple Effect: The Art & Science of Internal Marketing

In the fast-paced world of business, where competition is fierce and customer expectations are constantly evolving, it’s easy for companies to become so focused on external marketing that they neglect the importance of internal marketing. But the truth is, your employees are your most valuable asset, and investing in internal marketing can have a profound […]

Modern Marketing in Music City: Tips for Nashville’s Small Businesses

Nashville’s transformation is no secret. From a thriving music scene to a booming hub for innovation and entrepreneurship, our city has become a magnet for aspiring business owners across all industries. A flourishing economy and a rapidly growing population paint a picture perfect for running a business.  However, Nashville’s meteoric rise has also presented new […]

Strategic Planning

Is Your Marketing Missing the Big Picture? We can help you craft data-driven marketing plans that overcome your current obstacles and propel your business forward. Contact Us Fresh eyes. Listening ears. Powerful results. Successful marketing requires a strategy that aligns with your overall business and tactics that resonate with your audience. Our process enables us […]

Reviews, Ratings, and Beyond: Understanding B2C Reputation Management

The internet has revolutionized marketing, but perhaps nowhere is its impact more profound than in brand reputation management. Today, consumers have more power than ever before to shape a brand’s image. Gone are the days when companies controlled the narrative through traditional advertising. 88% of consumers trust online reviews as much as personal recommendations. (Source) […]