woman speaking at gathering

Why Corporate Social Responsibility Should Be on Your Radar in 2025

Corporate social responsibility (CSR) is an important concept for every business to consider in 2025. Over the past decade, many companies have adopted socially responsible policies. One report found that 92% of S&P 500 companies published reports charting their efforts related to CSR and sustainability in 2020. That figure was less than 20% in 2011, […]

team collaborating and working together in conference room

Listening to Your Team: Strategies to Boost Employee Engagement and Morale

In today’s competitive business landscape, employee engagement and satisfaction are no longer just HR concerns. They are critical marketing factors that can significantly impact your brand’s reputation and customer experience. Studies show that companies with highly engaged employees outperform their competitors by 147% and are 21% more profitable (Source).  A positive internal culture doesn’t just […]

team members having a meeting with laptops

Building a Stronger Brand from the Inside Out: Part One 

Small and mid-size businesses are facing growing challenges in hiring and retaining top talent. With a tight labor market and rising employee expectations, building a strong brand from the inside out has never been more important. At Green Apple Strategy, we believe that a company’s internal culture is directly tied to its external brand. We’ve […]

5 Affordable Marketing Tools Every Small Business Should Be Using

“Work smarter, not harder.” This adage has never been more relevant than in today’s fast-paced digital landscape. Small business owners and marketers are constantly being pulled in different directions. Trying to manage everything, from content creation and email marketing to customer feedback and social media, can feel overwhelming. Fortunately, you can level the playing field […]