– Problem –
Taking #GivingTuesday to the next level.
Survivor Fitness has been participating in Giving Tuesday since 2019 to amplify its year-end fundraising efforts. Heading into the 2022 giving season, the leadership team at Survivor Fitness wanted to capitalize on the momentum they gained throughout the year and create a unique campaign that would help them reach their $7,500 goal. As a busy organization with numerous responsibilities, Survivor Fitness connected with Green Apple Strategy to support its fundraising efforts by designing a campaign theme and social media strategy for Giving Tuesday.