A Marketing Agency’s Review: Delighted Survey Platform

It’s a dilemma many businesses face: how can you capture accurate customer reviews without being invasive? For B2C businesses, review platforms like Yelp and Google Reviews do provide some feedback. How can B2B companies also leverage the type of feedback B2C organizations have more access to? While we’ve used several survey platforms to capture customer […]

Client Surveys: The Secret Ingredient for any Successful Agency Partnership

Client satisfaction is an essential ingredient for a successful partnership between a marketing agency and the businesses they serve. Whether it’s creating a website or driving your lead generation and brand awareness campaigns, marketing agencies exist to help your business achieve more than you could on your own. At Green Apple, we firmly believe that […]

A man and a woman sit at a table in an office, looking at a laptop screen in front of the woman.

Measuring the ROI of Case Studies, Client Stories and Culture Content

Marketing plans and budgets tend to get built around the metrics that are easiest to count. Leads. Website traffic. Ad clicks. Form submissions. But the marketing assets that do the most important work are harder to judge with a simple number value: a case study, a behind-the-scenes culture post, or a story about an employee […]

business people discussing crisis in conference room

Is Your Organization Ready for the Next Crisis?

Good leadership is often measured by how you handle the unexpected, especially when a crisis puts your brand, reputation, and stakeholder trust on the line. The ultimate strategic business advantage is the clarity and confidence that comes from knowing exactly what to do when the stakes are high. It’s about closing the gap between “we’ll […]