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While social media trends have evolved over the past few years, LinkedIn is still the essential platform for marketing and business development growth, especially for B2B brands. Every marketing department and business development professional should take time to consider how to use the platform, especially if you’re concerned that your LinkedIn page is underperforming. There […]
In a world where word of mouth and consumer feedback guides the decision-making process, Google reviews are critical when it comes to driving business to your company. As if a positive response from current customers isn’t enough, these testimonies can also go beyond their original purpose and be doubled as free marketing content for your […]
Do you have an Enneagram Type Eight on your team? If not, it might be time to, as they are certain to be a force of nature who leads your team toward growth. Named “The Challenger,” a Type Eight is usually self-confident, decisive, willful, and can even be confrontational at times—which they can often use […]
With several options for survey platforms competing for your business, which one is the best for your business? The right answer for your team depends on your specific needs. So, to help you during the decision-making process, we would like to share our experience with the survey platform LoyaltyLoop. LoyaltyLoop is a common tool used […]
If you have raving fans, it’s great to let potential leads know it! Customers take online reviews seriously, and the role it plays in consumer decisions continues to increase. Research from BrightLocal shows just how seriously potential customers take online reviews. 84% percent of buyers give online reviews the same weight in decision making as […]
