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CaringWays

Launching a New Business Model with Integrated Marketing

CaringWays is a medical fundraising platform specifically designed for cancer patients, people seeking addiction recovery, or individuals who’ve experienced a health-related emergency. Unlike other crowdfunding platforms, CaringWays offers a focused and secure way for patients and their families to raise funds for health-related expenses.

– Problem –

Discovering a New Opportunity While Launching a Brand

In 2022, CaringWays approached Green Apple Strategy to help launch its brand with a new brand identity, website, and marketing strategy. Founded by a small team of healthcare professionals, CaringWays wanted to highlight the platform’s unique differentiators. As work began, the CaringWays team recognized the opportunity to partner with companies and healthcare organizations as a benefit for employees. This shift provided a game-changing opportunity that required agility and collaboration.

– Solution –

Pivoting for a Greater Impact

Within a month, Green Apple created a strategy for CaringWays to pursue a B2B business model with an integrated marketing approach. This included new messaging on the website, an animated explainer video, and business development assets. Green Apple also worked with CaringWays to streamline the onboarding process for new B2B partners.

– Results –

A Partnership to Support More Patients and Families

The ability to quickly pivot and equip the team with an integrated suite of marketing assets has created tremendous momentum for CaringWays’ brand launch and has allowed their team to focus on helping patients and families navigate the financial challenges of a medical journey.

– Creative –

What We Did

Marketing and Sales Strategy, Logo Design, Brand Design, Marketing Collateral Design, Web Design and Development, Campaign Development, Video Scripting, Production, and Animation, Blogging, Social Media, PR, and Email Marketing. 

Client

Praise

COO
Green Apple has successfully implemented various strategies and projects that have both increased our brand recognition and directly driven business to our organization. Our dedicated Green Apple team is knowledgeable in what they do, produces quality work on time, and is flexible in pivoting to our ever-changing priorities. We’ve been very happy with the results of our relationship together and would highly recommend their service.
Charlie Kunberger
ATECH

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