– Opportunity –
Building Trust Through Feedback
In 2024, Green Apple recognized an opportunity to bolster The Gardner School’s reputation with young families by focusing on online reviews. In a world where trust is hard to earn and easy to lose, Google Reviews are key to building relationships with potential families before they ever walk through the door. In fact, 88% of customers read Google reviews to determine the status and quality of a local business before engaging with it.
With reviews playing a pivotal role in helping parents select the right school for their children, we aimed to create meaningful opportunities for current TGS families to share their experiences. The goal was to celebrate the strong connections families have with the TGS community and highlight the school’s commitment to fostering every child’s growth in a way that would resonate with prospective parents.